Consumer Promotion Strategy Tag

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
3. Deployed an account manager and operations resource for timely MIS & escalation management
4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.