Businesses often invest a lot of money in their marketing strategies and efforts. However, they tend to overlook that sales promotion is a key factor that can help them to have an effective marketing and promotional journey for their business.

Furthermore, every business has different goals and strategies that they implement within their sales promotion techniques. Moving forward we will be discussing some sales promotion examples that you can integrate into your business.

Sales Promotion Defined

In general sales promotion is a strategy that is leveraged by any business or brand to create awareness and market their products, services, and the brand as well. For every brand there are different sales promotion techniques that are implemented such as video promotions, social media giveaways, vouchers and gift cards, along with other promotional activities.

Furthermore, here in this blog we will share some of the best sales promotion examples that brands have leveraged and had great success.

Types of Sales Promotion

Based on the preferences and requirements of different brands, sales promotion activities can differ for all the brands. Here are some of the most common promotional activities to be integrated. 

• Video Sales Promotions

Videos are one of the most engaging and effective ways of integrating sales promotion in any brand’s strategies. These videos are designed to have a clear communication with the audience with a strong CTA to drive more sales.

Furthermore, videos are more effective as they have a broad reach and can be shared, re-shared on different channels creating awareness about the product and the brand as well. 

• Social Media Promotions

Integrating all the social media channels of your brand to engage the audience on the social media channels. Adding social media channels will further add to the credibility of your brand and allow users to interact with the brand over those channels.

Some brands are leveraging their platforms to launch their new products and services and carry out informational sessions to educate their audience about their services. This helps the users to create a bond with the brand and adds to the trust factor. 

• Flash Sales

Introducing flash sales on a range of products is one of the best ways to integrate sales promotion techniques. These flash sales allow the brands to generate awareness about the particular product while also offering a special discount for the users to engage and invest. 

• Multi-buy Approach 

Multi-buy approach also referred to as buy one get one (BOGO) is another interesting and effective sales promotion techniques that can be implemented. This allows the brand to promote two different products at the same time while offering one of them as a free product.

This is often done when brands are launching a new product and trying to generate a need for the product in the market.

• Free Shipping 

Offering free shipping by all the e-commerce platforms and businesses is one of the most important approaches. It allows the user to make repeated purchases from the platform with free shipping, as it enhances the overall shopping experience of the user.  

• Trail Offers

Integrating trail offers allows the brands to offer the users with some of their new products as a trial product for the user to have an experience without investing in the product. This can also be done by offering a trial subscription of certain OTT platforms as different brands are doing these days.

For this you can integrate Subscription Nation by RewardPort and allow the users to leverage the trial of certain platforms for a limited amount of time. This approach can be further customized as per the brand’s requirements for effective results. 

• Giveaways and Contests

Be it social media giveaways or physical giveaways, these have a positive impact on the user for the brand. These giveaways can influence the user to have an enhanced overall experience with the brand and become a repeat customer as well.

The gifts that are given as a giveaway can range from movie vouchers, discount coupons, to free gifts as well. For these you can integrate CineRewardz, My Choice of Gift and Sweepstakes by RewardPort for an effective giveaway and enhanced user experience. 

• Referral Promotions 

Lastly you can also integrate Referral promotions as a part of sales promotion techniques in your business strategy. By adding referrals the user is getting some additional offers or discounts to be availed on their next purchase whereas the brand is getting more leads and is generating more revenue.

For this, brands can offer different forms of promotional gifts to the users with RewardPort such as integrated Scratch2Win, Digiflix, and Freebucks for the users to leverage when they are in need of it.

RewardPort’s Sales Promotion Techniques

One of the leading loyalty program providers RewardPort is also offering different sales promotion activities that can be integrated in any brand’s strategies for effective sales promotion. These sales promotion examples can be customized as per the requirements of your brand and designed to suit your target audience.

Here you can choose from different promotional activities that you wish to implement. You can choose from Cinerewardz, Sweepstakes, to Scratch 2 Win, Digiflix, and Freebucks depending on your requirements and preferences.

Furthermore, the RewardPort’s team is highly experienced and can help you keep a track of all your promotional activities and campaigns being implemented. Additionally, the expert team can also guide you through the entire process and help you pick out the best possible options for your brand as well.

For more information on how these sales promotion can be integrated into your business strategy and plans, get in touch with the expert team of RewardPort today and boost your sales promotion activities.