What comes to your mind when someone mentions a game that you used to play in your childhood days, say Super Mario? Excitement, nostalgia are two of the most common feelings that one can relate with. A similar concept of gamification is being leveraged by businesses to lure more customers and expand their customer base. How?
Well, to answer this question and a few more such questions, we have drafted this blog. Here we are going to discuss some of the most popular gamify loyalty program and gamification rewards program, and how brands are leveraging these strategies to their advantage.
What is a Gamification Rewards Program?
Gamification is the process where brands incorporate engaging strategies and games into their website and other online activities that can engage the customer better and offer them an enhanced experience.
The main purpose of the gamification process is to engage the customers, employees, and partners for a longer period of time and offer them sufficient time to interact with the platform for a detailed experience.
Designing a Gamify Loyalty Program
Before you dive into the details of designing a gamify loyalty program or gamify rewards program it is essential to understand and clarify your goals, what you are trying to achieve with this gamification process.
Is your goal to boost more traffic to your website, create a bond with your customer, engage with customers for brand recognition, or brand visibility. Once you have clarified your goal, you can proceed further with designing the gamify loyalty program.
This will include various factors that will collide with your goals and objectives. For this you need to offer your customers an engaging platform with directives that can guide them through the gamification process. Further integrate a game dynamics or mechanism in the online platform which will drive the customers toward the objectives of the business.
A successful gamification experience triggers the customer’s emotions and offers them various activities that they can perform to achieve the combined goal of customer and brand. Furthermore, when an employee will interact with a gamification platform, they get an immediate feedback which will further guide them toward the next steps and achievements.
Gamification rewards program can be integrated with a brand’s reward program to make the overall process engaging for the customer and channel partners.
Different Gamify Loyalty Program to be Integrated
For each brand there is a different strategy that they can implement for introducing gamification in loyalty programs or reward programs. Here we are going to discuss some of the most commonly implemented gamify loyalty program that brands are integrating to expand their customer base.
- Point-based system
If the goal of your business is to repeat purchases then introducing a point-based system is the best way to keep your customers coming back to your business. This will further allow the existing customers to introduce the brand to their peers, friends and family to avail the benefits of the point-based system.
Here the best approach for a business is to involve a partner such as RewardPort which is a leading loyalty program provider and is expert in implementing gamification programs to your brand. With RewardPort you can integrate the most suitable point-based approach to your brand.
- Challenges and quests
If you are trying to build a bond with the customer and trying to gain their trust then introducing challenges and quests on your online platform will allow your customers to interact better with your platform and discover more about your brand, further allowing you to create a bond. Here you can integrate Spin the wheel or Scratch2Win for an engaging and interesting experience for the customer. With RewardPort’s experienced team you can integrate such gamification to your brand.
- Incentives and rewards
With this approach you incentivize or reward your customers for their purchase with your brand. This can vary depending on the brand’s strategies and budget and you can integrate different solutions via RewardPort’s platform such as CineRewardz, SweepStakes and other approaches.
- Badges & leaderboards
For every purchase that a customer is making with your brand you can offer them a badge and after a certain amount of purchase the customer is upgraded to a premium level and can avail different discounts and benefits as well. Furthermore, you can introduce a leaderboard and push the customers to make more purchases to reach on top of the leaderboard.
Gamification with RewardPort
Now that we have discussed different approaches to introduce gamification in your brand’s strategies, all that you need is a right partner that can help you through the process. RewardPort is one of the leading loyalty program service providers in India and consists of a highly experienced team that can help you achieve your gamification promotion.
For a sales gamification company it is important to list out all the objectives that you wish to achieve via gamification rewards program and let the experts at RewardPort take the charge. Their highly professional and experienced team will help you implement a suitable approach for your business and help you achieve your goals as well.
Further with RewardPort you can pick a reward program that you feel is most suitable for your business and can get the process implemented. Additionally, here at RewardPort you get a professional team to handle your loyalty programs, seamless integration, attractive rewards, and hassle-free execution with enhanced results.
Frequently Asked Questions
Are there any potential downsides to gamification?
The only potential downside to introducing gamification in your organization is that it can be a bit expensive to implement at first.
How do I create a gamification strategy?
To create a gamification strategy, list out the objective that you wish to achieve with the gamification process, next select a target audience, pick out the right elements for the gamification process, next implement the gamification strategy and test the process.
How can gamification be applied in the workplace?
Introducing gamification in the workplace requires you to clarify the goals and objectives of the process, have a clear communication about the rewards, recognize the contribution, reward the efforts.
