Businesses today need to re-imagine their online marketing efforts when going overseas. The marketing efforts can’t achieve heightened success unless the sales promotion strategy is grounded within the dynamics of the geographic area. This technique is commonly known as Geo-targeting. There are varied festivals celebrated by the people across the world. A sound sales strategy incorporating cultural differences serves as an underpinning for effective online sales promotion efforts.
Sales promotion ideas:
1. Add a festive touch to your online campaign
Firms need to create magic and nostalgia around their sales campaign which will evoke a sense of joy & warmth in the minds of the buyers in the region where the festival is celebrated. The graphics should speak of the festivals and the spirit of it. This will have a magnetic effect on the buyers and they will instantly connect with your brand.
2. Email marketing
The email marketing is undoubtedly the best and a must tool to be utilized during the festive season. Offer product discounts to new customers and rewards to your old customers to get maximum reach and engagement. This is one tool that can generate good figures of converted customers. Ensure you are creative with your email captions.
3. Campaign timeline
The offer should run throughout the festive season for instance the Christmas week should offer highly-targeted campaigns across the week preceding the festival day. This will keep a constant interest about the offers and increase the awareness levels about offered products or services to engage greater number of new customers.
4. Create a sense of urgency
Online advertisements have to be smartly designed keeping in view the duration of the festival. A call of action needs to be planted using words which limit the duration of the offer. This will urge the people to grab their hands on the discounts at the earliest and avail themselves of the offer.
5. Remarketing
Customers can be found be in multiple phases of the marketing funnel. Hand–holding the customers and guiding them through this marketing funnel along every step can be successfully achieved by remarketing technique. For instance, for any incomplete purchase, a reminder greatly helps to convert the potential lead to a buyer. Remarketing is definitely yet another successful sales promotion strategy.
6. Language customization
It is a no-brainer that the online message needs to be customized for its language to reach effectively across the different geographical locations. And the catchy phrases used in either online adverts or the landing pages should reflect the sentiments of the locals.