Businesses today need to re-imagine their online marketing efforts when going overseas. The marketing efforts can’t achieve heightened success unless the sales promotion strategy is grounded within the dynamics of the geographic area. This technique is commonly known as Geo-targeting. There are varied festivals celebrated by the people across the world. A sound sales strategy incorporating cultural differences serves as an underpinning for effective online sales promotion efforts.

Sales promotion ideas:

1. Add a festive touch to your online campaign

Firms need to create magic and nostalgia around their sales campaign which will evoke a sense of joy & warmth in the minds of the buyers in the region where the festival is celebrated. The graphics should speak of the festivals and the spirit of it. This will have a magnetic effect on the buyers and they will instantly connect with your brand.

2. Email marketing

The email marketing is undoubtedly the best and a must tool to be utilized during the festive season. Offer product discounts to new customers and rewards to your old customers to get maximum reach and engagement. This is one tool that can generate good figures of converted customers. Ensure you are creative with your email captions.

3. Campaign timeline

The offer should run throughout the festive season for instance the Christmas week should offer highly-targeted campaigns across the week preceding the festival day. This will keep a constant interest about the offers and increase the awareness levels about offered products or services to engage greater number of new customers.

4. Create a sense of urgency

Online advertisements have to be smartly designed keeping in view the duration of the festival. A call of action needs to be planted using words which limit the duration of the offer. This will urge the people to grab their hands on the discounts at the earliest and avail themselves of the offer.

5. Remarketing

Customers can be found be in multiple phases of the marketing funnel. Hand–holding the customers and guiding them through this marketing funnel along every step can be successfully achieved by remarketing technique. For instance, for any incomplete purchase, a reminder greatly helps to convert the potential lead to a buyer. Remarketing is definitely yet another successful sales promotion strategy.

6. Language customization

It is a no-brainer that the online message needs to be customized for its language to reach effectively across the different geographical locations. And the catchy phrases used in either online adverts or the landing pages should reflect the sentiments of the locals.

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      Abbott India Ltd

      Challenge: Managing end-to-end incentive program for distributors efficiently.

      Solution:

      1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
      2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
      3. Deployed an account manager and operations resource for timely MIS & escalation management
      4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
      5. Created periodic schemes for retailers- free recharge on billing of Digene products

      Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.