What’s the one way to turn your passive customers into active ones? The key is customer engagement. One of the main reasons why your brand is losing customers is that they don’t feel connected with the brand.

Customer engagement is the process with which you can change that narrative and build a better relationship with your customers and engage them for a better relationship and customer base.

Since technology is being involved in all the aspects of the industry, it only makes sense to include the same in the form of a customer engagement gamification which would offer the customers a different experience and engage them.

This process is very beneficial for all businesses and especially for small businesses that are trying to build that loyal customer base and trying to mark their presence in the industry.

What to Consider?

Before you get your head into the nitty gritty of designing the perfect customer engagement campaign here are some of the key points that you need to look out for. 

• Understand the customer

First and foremost understand your customer, their mindset, expectations, and behavior. This will help you pick out the factors that the customers can find engaging.

• Have a clear communication

Maintain a clear communication with your customer about the entire process. Use different social media channels or any other platforms to communicate with the customers and spread out the word.

• Include engaging features 

Add an element of surprise or excitement to engage the customer for a longer period of time. One of the best ways to do this is by integrating gamification to increase sales. Gamification process is one of the most effective ways to engage customers with your brand. 

• Identify the final goal 

Clarify the goal of this entire process. Whether you want the customer to register or sign up with your brand or to make the brand recognition, or you want the customer to explore your online presence. 

• Include personalization 

Who doesn’t like personalized gifts and gestures? Try to include a point of personalization in your customer engagement ideas to make the customer feel special.

Moving on, here are some of the most common approaches to include customer engagement in your brand’s marketing strategy.

Customer Engagement Ideas

For a small business that is trying to build a good relationship with customers it is important to get your customers engaged with your brand. Although there is a wide range of solutions and ideas available in the industry for you to pick from. 

• Gamification in Sales

One of the best approaches to implement is to use gamification to increase sales. You can implement concepts such as spin wheel and win with RewardPort and enhance the customer experience with your brand.

Introducing gamification sales ideas would help your brand to get connected with the customers at a much deeper level. 

• Loyalty Program 

For all the loyal customers of your brand, launch a loyalty program that can appreciate and reward the loyalty of the customers towards your brand. This is one of the crucial aspects for a small business as it allows the customer to have a bond with your brand and build a trustworthy relationship. 

• Personalized Rewards

For a small business it is necessary to make your customers feel important, and valued. For this as a part of customer engagement you can offer the customers a personalized reward. Based on the data collected, personalize a reward for them which will further enhance their loyalty and trust towards the brand.

• Giveaways

Integrating giveaways with RewardPort and offering free gifts to your customers would further create a channel of communication and allow them to feel connected, valued, and comfortable with your brand. 

• UGC Collaboration

Encouraging your customers to indulge in offering user generated content and offering them collaboration with the brand would further create a customer engagement platform and allow your brand to grow, offering costumes with a satisfactory experience. 

• Ask for Feedbacks and Value Them

Another way of having a customer engagement process is to indulge your customers in an engaging conversation where you ask them for their feedback, and offer them solutions for that feedback. This would allow the customers to feel valued and respected by your brand and hence would engage in further conversations.

Right Partner for Customer Engagement

There is a wide range of service providers and partners available in the industry to offer you customer engagement solutions. One such service provider is RewardPort. It is necessary to opt for the right partner for integrating such solutions into your business, hence make these decisions carefully.

From the n number of solutions available in the industry for you to choose from it is further required from your end to choose the one that suits your brand and your customer base. Considering that not every customer engagement program is built for every brand, choose the one for your brand carefully.

You can opt from gamification in sales to spin wheel and win, Scratch2Win, and other processes such as Sweepstakes with RewardPort.

Concluding Thoughts

For every brand be it a small business or an established brand it is very important to have a customer engagement process in place. This can provide your customers with a channel to communicate and bond with your brand.

Furthermore, with partners such as RewardPort you get a dedicated team, to offer you solutions, a highly professional team to manage the process, and customize it as per your needs and requirements. For more information about the services with RewardPort you can get in touch with the experts here and get your customer engagement program integrated today.