Dealer Loyalty Programs for Increasing Brand Loyalty: Top 5 Examples

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With today’s competitive market, it is important to pay attention to every detail of your business be it your customers, competition, or your dealer partners. These dealers are one of the most important parts of your business, working as a means of communication between you and the brand. 

Hence you must offer them special treatment and the appreciation they deserve for their undying loyalty to your brand. However, even your dealers are a part of this competitive market and other brands must be trying to influence them to become a part of their group. 

To ensure dealer loyalty to your brand ensure to integrate dealer loyalty programs into your business marketing strategy today. 

Best Examples of Dealership Loyalty Programs

As we said in the text above it is important to incorporate dealer strategies and loyalty programs for better results. Below are some of the top loyalty program ideas that have worked in favor of various brands. Have a look at these and integrate them into your business.  

  • Reward Point Programs 

These are simple and easy to implement into your business strategies. In this system for achieving their designated target, you reward your dealers with certain points. These points are redeemable and can be redeemed by the dealers in the future for various aspects. 

For redeeming these reward points the dealers can choose from different available options such as company merchandise, gift cards, discount coupons, and other rewards as well. 

It provides the dealers with a feeling of flexibility to choose their rewards and feel appreciated for all their hard work, putting in more effort for the future. 

  • Tiered Loyalty Program 

In a tiered loyalty program, the dealers are divided into various categories or tiers and upon achieving certain targets or points, they are moved to the next tier. Each tier has its advantages, additional benefits, and flexibilities that push the dealers to get the most out of these dealer loyalty programs. 

It also helps to create a healthy yet competitive environment for all the dealers to achieve the highest tier in the overall dealership loyalty program. 

  • Training Programs 

Moving forward we have training programs to be incorporated into your business strategy as part of these loyalty programs for dealers. These training programs are designed to offer the dealers a chance to learn more and improve their skills which would help them in the future. 

Additionally, it would help them to learn more about the company, products, and offerings as well, further offering the customers better communication and results. 

  • Profit-Sharing

Aligning a dealer with a company’s success is something that can help the dealers feel more connected, and appreciated for their hard work, dedication, and loyalty to the company. Hence, a profit-sharing loyalty program is something that can help the dealers feel more connected with the brand while having a direct share in the success of the brand. 

These profit-sharing initiatives can push the dealers to put more effort into the success and growth of the company and in their growth as well. 

  • Exclusive Access Programs

Lastly, we have exclusive access programs where the dealers are given exclusive access to company product launches, new products, company events, and marketing events as well as to gather all the necessary information regarding the products, services, and offerings. 

This can help the dealers to have a better understanding and picture of what they are offering and make a clear communication to the audience for the product offerings. 

Dealer Loyalty Programs with RewardPort

It is necessary to have a sturdy and robust partner to help you implement your dealer strategies into your business marketing plan. Hence, pick a reliable partner to help you with the process such as RewardPort. 

With RewardPort you are not only getting expert guidance but also expert opinions, and a complete market overview to help you understand which loyalty program to integrate and which services to opt for. 

Additionally, the technical team can help you with a seamless integration of these loyalty programs into your business strategies. Furthermore, you can choose from a wide range of products available such as Sweepstakes, CineRewardz, Scracth2Win, Digiflix, and others. All these can be customized as per the needs of your brand easily to ensure better results and a seamless experience. 

Conclusion

Dealer loyalty programs play an important role in allowing your brand to grow and communicate with the dealer partners. These are designed to appreciate the hard work, and loyalty put forward by the dealers. 

Choose the right loyalty program for your company to offer your dealers the best experience and appreciation for all their dedication. Get in touch with the RewardPort team today and ensure to pick the right loyalty programs today. 

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    Abbott India Ltd

    Challenge: Managing end-to-end incentive program for distributors efficiently.

    Solution:

    1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
    2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
    3. Deployed an account manager and operations resource for timely MIS & escalation management
    4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
    5. Created periodic schemes for retailers- free recharge on billing of Digene products

    Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.