Sales Promotions

How to integrate sales promotion companies to enhance your business?

For a business to sustain in the industry it needs constant efforts and revenue generation from the sales team. This requires various sales promotion activities to be integrated in the business strategies and reap off the benefits.

Now, depending on the nature of different businesses, the sales promotion activities being implemented also vary. Here in this blog we will be discussing some of the most common sales promotion activities and sales promotion agency that you can partner with for better results.

Starting with the basics.

Decoding Sales Promotion Activities

A sales promotion in general is a marketing strategy that is being implemented via a business for generating more brand awareness, driving more sales and revenue and making more profit. Although for different brands, their goals of sales promotion activities can be different.

Additionally, these activities are also used to create awareness about the product or services of a brand and generate a demand for the same in the market. One of the main reasons for investing in different sales promotion activities is to drive the target audience towards the product and make the audience invest in it.

Furthermore, there are different sales & marketing companies in India that you can partner up with and leverage the benefits for an enhanced experience. Companies such as RewardPort are there in the market that can further help you integrate different sales promotion activities in the business and reap off the benefits.

Integrating Sales Promotion Agency

For a business or a brand to integrate sales promotion activities and partner up with sales promotion companies India, follow these simple steps.

• Define the purpose

Before you implement a sales promotion activity, define the purpose of implementing it. Whether you want to generate revenue, increase sales or get your product with more recognition.

Once you have identified the purpose and the goal, it will help you to have a clear vision about what you want to achieve.

• Select the audience 
  
  The next step is to identify the target audience for the sales promotion activities that you are going to implement. Classify the audience into different groups based on your goals and their specific needs. This will help you get better results from the promotion activities.

• Finalize a budget
  Put down a number, a specific budget for the promotion activities. Try to stay within the budget and not go overboard as this will help you manage the expenses and have a clear understanding of the growth and profit that you will be making out of these activities.

• Use media channels

Use suitable media channels for different audience groups. Use different channels for different groups of audiences. Devise a clear communication strategy which will help your audience have a clear understanding of what you are trying to say.

Moving on, let’s have a look at all the different options that can be used as sales promotion activities in your next marketing campaign.

Different Sales Promotion Techniques

Having discussed the basic sales promotion strategies, let’s have a look at the different techniques that can be implemented. 

• Product Discounts 

One of the most common approaches is to offer product discounts. These discounts can vary from different products, brands, geographies, and other factors. These product discounts can be offered in form of discount coupons or codes that can be availed in the next purchase which further ensures recurring business from the customer.

For this you can also offer other discount coupons that can be availed on different platforms such as movie discount vouchers with CineRewardz by RewardPort. 

• Free Shipping 

For online and ecommerce platforms offering free shipping on products is another sales promotion activity that can be integrated. This is usually beneficial for first time customers as they feel confident and comfortable in ordering with free shipping. 

• Flash Sales 

If you are trying to run a sales promotion activity for a specific product or trying to introduce a new product in the market, offering flash sales is one of the best approaches to offer services to the audience. 

• Free Gift with Purchase 

Another approach is to offer free gifts with a purchase that the customer is making. These free gifts can range from a discount coupon to giving samples of new products that you are trying to launch. It can also consist of an old product that you wish to clear the stock for. Apart from this you can also integrate Sweepstakes by RewardPort to offer free gifts to your customers. 

• Assured Rewards

One of the best approaches is to offer assured rewards to the customers on their purchase or signing up with the brand. This will create a sense of belonging for the customer with the brand and create loyalty with the brand. 

• Loyalty Coupon

There is another aspect here to consider which is building loyalty and rewarding the loyalty of customers with assured rewards. For this you can integrate different services or programs from RewardPorts wide range of products and services such as CineRewardz, Subscription Nation and others.

RewardPort Leading Sales Promotion Agencies in India

To integrate best sales promotion activities in your business, partner with the best available sales & marketing companies in India. RewardPort is one of the best loyalty program providers in the country that can help you integrate sales promotion activities in your business.

Furthermore, here you get a highly professional and qualified team to manage your sales promotion activities. Additionally, these can be customized as per your needs and offer you the best possible results.

For more information get in touch with the experts here at RewardPort today.

Consumer Sales Promotion Activities To Enhance Customer Base.

Due to the increasing competition in every industry, consumer sales promotions have become extremely important for businesses these days. Sales promotions are the strategies that businesses use to attract customers, boost sales, and achieve other short-term business goals. Brand encourage their target audience and customers to make more purchases by offering them assured rewards in return. There are different types of sales promotion techniques that brands use for different purposes, such as free gift with purchase, exclusive discounts, welcome gifts, and many more.

However, when it comes to running sales promotions to expand your customer base, there is a set of specific sales promotion strategies that you can use. Here are some effective sales promotion activities to attract new customers:

1. Free Samples

Consumers are often afraid of spending money on new products as long as they are not sure about the quality. But how will your target audience know the quality of your product if they never get to use it? This is why offering free product samples can be a great idea. You can partner with some popular brands and get your free samples distributed along with their products. Whenever a customer purchases their product, he/she gets to try your product for free. If you run a service-based business, you can offer free trials in the same way.

2. Welcome Benefits

If you want to turn your leads or the registered users of your online store into customers, offering welcome discounts or freebies would be an effective way to do it. You can offer a great discount or some valuable freebies to all your first-time buyers. If distributing free samples seems an expensive idea, you can prefer this.

This encourages users to buy your product at a much lower price than its actual cost. If they like it, they will definitely repurchase it at the actual price as well. Your goal here is to attract new customers and encourage them to make their first purchase. Offering welcome gifts is one of the best ways to do it.

3. BOGO Deals

Consumers may be interested in your products, but not purchasing them due to high prices or any other reason. By running a ‘Buy One Get One’ offer on your products, you can encourage them to make a purchase. Consumers are more likely to purchase when they get such offers. It doesn’t only help you attract new customers but also boost your sales through existing customers. If you have a large stock of products that you want to clear soon, running a BOGO sale would be a very good way to do it.

4. Social Media Giveaways

If you have business accounts on social media platforms, you might have many more followers than your customer base. The people who follow you are obviously interested in your products or services. But how do you encourage them to engage more and try your products? One great way to do this is by running a social media giveaway contest. You can run a contest where three random purchasers are chosen as winners and receive exclusive prizes, such as electronics, lifestyle products, etc.

The prizes need not be necessarily from your brand. But to be eligible for the contest, your followers need to make at least one purchase above a certain amount. It will not only boost your sales but also increase engagement on your social media pages.

5. Scratch n Win Program

Involving gamification tactics in your sales promotion program is always a good idea. You can run a scratch-and-win win contest on your online e-commerce website or app. To encourage more and more people to participate, make sure to keep the eligibility simple. You can allow every registered customer of your online store to participate in the contest and win the prizes, whether they have made a purchase or not.

Just keep in mind that your goal is to onboard new customers and hence, you need to target those who have not yet bought your products. If they win a good discount coupon or freebie under the contest, they might be encouraged to make their first purchase.

Even your existing customers will be encouraged to make repeat purchases if they get to win discounts under such contests. Sales promotion companies like RewardPort can implement and manage such gamified promotions for your business, keeping the interests of your target audience in mind. Apart from ‘scratch2win,’ you get various other gamification options on RewardPort, such as ‘Spin to Win’ programs, sweepstakes, etc.

6. Product Bundles

Consumers are more likely to purchase product bundles on discounts rather than buying the same products separately. Offering product bundles at a collectively discounted price can have multiple advantages. It encourages customers to try more of your products. Let us understand how. Suppose you offer five products, but most consumers only prefer three of them. Offering product bundles of all five products at a discounted price will motivate them to try the other two products as well. This will not only attract more customers but also help you boost the sales for your least-sold products.

7. Flash Sales

Flash sales are discount offers that you run for a limited time period. Such offers aim to boost sales within a short period of time while attracting new customers at the same time. When you run a very good offer for a very short period, it creates a sense of urgency among your customers and they end up purchasing more than they had planned. You can even attract new customers with such sales. Many consumers wait for sales to buy a product of their choice. As soon as you run a flash sale on that product, they will try to purchase it as soon as possible so that they do not miss out on such a good deal.

8. Free Delivery & Returns

To minimize the fear of risk in your customers, you can offer free delivery and returns. Many consumers might be interested in your products but not purchase them due to the high delivery and return charges associated with them. By waiving these charges, you can allow your customers to order and try your product without any risk. This is one of the most effective sales promotion activities to consider if you aim to expand your customer base.

Choose RewardPort as Your Sales Promotion Partner

When running sales promotions for your business, you don’t only have to focus on attracting more customers but also ensure that these strategies are profitable. You should not spend more than your profits on promotions. For this, you need a well-planned sales promotion strategy that works for your business.

RewardPort, being the top sales promotion company in India, can help you select the best consumer sales promotions keeping the interests of your target audience in mind. The marketing team at RewardPort ensures that the sales promotion program aligns with the objectives of your business. With rewards starting from as low as Rs. 10, you can run an effective Loyalty program for your customers while keeping them engaged with the gamified promotions.

Different strategies used in consumer sales promotion for better sales

Every brand wants more sales, bigger customer base, and more revenue for which they integrate different strategies to enhance their sales and revenue. One of the most common approaches to be implemented is integrating a consumer sales promotion strategy.

Further in this blog we are going to discuss these consumer sales promotion strategies that you can implement in your business for better sales and generate more revenue.

Understanding Consumer Sales Promotion Strategies

Consumer sales promotion is a marketing strategy implemented by a brand that influences the customer to make an immediate purchase. For this brands employ different strategies such as discounts, coupons, free gifts, rewards and others.

This is done by creating a sense of urgency which pushes the customer to avail the limited time offer and reap the benefits of the purchase offer. Some of the most common approach used in a consumer sales promotion method are: 

Free samples 

Brands offer free samples of their products along with the original purchase of the consumer. This is usually used to introduce a new product in the market. This allows the customer to use the free sample of the product which then creates the demand of the product in the market and hence, creating more sales for the company.

Here the brand is not only promoting its new product but also creating the demand of the product before its availability in the market which creates a buzz about the brand, hence attracting more customers and more sales & revenue for the brand. 

Limited time discount 

Another approach for a consumer sales promotion plan is by offering a limited time discount price on certain products. Usually these products are the ones that are in enough quantity and the brand is trying to clear out the stock. However, this plays with the customer’s psychology and triggers them to buy the product due to its attractive discounted price. 

Free trial

Certain brands also offer a limited time free trial of their premium products. This allows the brand to promote their products and also create a demand for the premium product as well which will further trigger more customers to be associated with the brand.

For this you can include a partner like RewardPort and leverage their services such as Subscription Nation to offer subscriptions of a premium platform for a limited or free trial period.  

Free gifts

As part of a consumer promotion strategies, few brands also offer free gifts to consumers on purchase of a fixed amount or a certain product. This way the customer is inclined to make a purchase of the fixed amount to get the free gift. For integrating such a consumer sales promotion method you can browse services of RewardPort and integrate the most suitable approach such as Sweepstakes or At home rewards.  

Discount coupons 

Offering discount coupons that can be used on the next purchase is an assured way brands use to ensure a repeat purchase. Offering these discount coupons allows the customers to further leverage the offers and make more purchases. Additionally, customers further recommend the brand to their friends and family creating a word of mouth marketing initiative. This further provides the brand with an enhanced customer base and increased sales & revenue, generating more profit for the company.

Benefits of Integrating Consumer Sales Promotion Plan

Now that we have discussed the most common approaches used by a brand as part of their consumer sales promotion design, here are some benefits that as a brand you can leverage implementing consumer sales promotion strategies. 

Enhanced customer base

Employing a consumer sales promotion method allows a brand to enhance their customer base as more and more people would wish to avail the benefits of a consumer promotion strategies, hence they would get associated with the brand. 

Increased brand awareness

With a successful consumer sales promotion plan, brand awareness is increased as more customers get aware of the campaigns run by the brand and the benefits of the strategy being reaped by other customers. 

Increased brand recognition

Consumers would easily recognize the brand among other brands as they have an emotion towards the brand. It further allows the customer to pick the brand among various other brands. 

Increased revenue and sales 

Enhanced recognition and awareness leads to increased customer loyalty and customer base which in the end increases the sales and revenue of the brand, hence, more profit for the brand.

Word of mouth marketing

As more customers would be getting associated with the brand, they would talk about their experience with the brand. This word of mouth marketing would enable the new customers to trust the brand and make their investment with the brand.  

RewardPort and Consumer Sales Promotion

While integrating a consumer sales promotion plan in your brand it is essential to consider the goals and objectives of the brand. You also need to keep a close check on the target audience group in this approach. Further, you are required to have a suitable partner that can help you implement and integrate this consumer sales promotion method in your existing brand strategy.

RewardPort is one of the leading loyalty program providers in India which also offers consumer sales promotion design and allows your brand to integrate the process for expanding your customer base and generating more sales and revenue.

With RewardPort you get a highly professional team, seamless integration, value for money investment and can keep a track of all the activities as well. Further with RewardPort it is simpler to pick the right strategy for your brand and implement it for your benefit.

For more details, get in touch with the expert team of RewardPort and let us handle the consumer sales promotion strategies for your brand.

How Sales Psychology can Enhance your Marketing Plan

What are the Most Trending Sales Promotion Programs? How are They Affecting the Businesses?

For any brand or company when it comes to sales promotion there is always some form of confusion going on as to how to approach the audience and how to strategize the sales promotion activities. If you browse the market you can observe that brands are opting for almost similar sales promotion, or incentive programs which have eliminated the surprise element from the entire process. This predictability of the program is causing the customers to opt out from such programs, however, with leading loyalty program providers such as RewardPort you can ensure that your sales promotion program is different.

Why Incorporate Sales Promotion Program?

Before you dive into selecting a suitable sales promotion program for your brand, understand why you even need the sales promotion program in the first place, what are its benefits.

• Generate New Leads 

By introducing certain forms of sales promotion activities or incentive programs a brand can easily generate new leads and customers. These promotion activities include rewards for new customers including free rewards or vouchers.

By incorporating a leader in loyalty programs such as RewardPort you can integrate several activities such as CineRewards for free movie tickets, or Scratch2Win for offering them scratch cards & offering them a chance to win a prize.

• Retain Old Customers

Brands often tend to forget their old customers once they have reached a certain milestone, but by incorporating exciting consumer program they can retain the old and loyal customers and recognise their loyalty towards the brand.

This can be done by rewarding them with different prizes or rewards which can develop a sense of belonging and build trust among the customers, urging them to stay loyal to the brand.

• Increase Brand Awareness

In order to generate brand awareness, certain brands can indulge in various sales promotion activities such as giving BOGO offers, cashbacks, free vouchers, or discount coupons. This helps to create a buzz about the brand in the market, pushing people to buy more of the brand.

You can integrate these activities by integrating a loyalty program provider such as RewardPort and ensure your sales promotion activities are seamless. With RewardPort you can leverage its different programs such as Sweepstakes, Subscription Nation, or Digiflix.

• Introducing New Product

Brands can also use sales promotion activities while they are introducing a new product in the market. This strategy includes either clubbing the new product with an already existing product with a BOGO (Buy One Get One) offer or providing cashbacks, scratch cards or discount coupons on these new products.

RewardPort is one such leader in the industry to offer such promotion programs using Scratch2Win, Freebucks or other products.

• Selling Old Stock 

When the old stock is not selling, brands often start sales promotion activities on such non-selling or old stock products to remove them from the shelf. These strategies can be integrated with leading loyalty program providers such as RewardPort and integrate their products such as Sweepskates and Scratch2Win.

• Increasing Revenue 

Any form of sales promotion activities when integrated in a brand eventually increases the revenue of the brand and helps them gain more and more recognition in the market. Further, recognising the old customers also builds the trust among them and hence, increased sales.

Trending Sales Promotion Activities

With each passing day, there is a new trend in the industry for different aspects of business, be it sales or marketing. When it comes to sales promotion activities there are new strategies coming out everyday that brands are integrating in their plans. Some of these strategies are successful and some fail due to certain reasons.

Here are some of the most common sales promotion strategies being incorporated by different brands that are helping them gain heights in their business.

• Cashbacks 

Consists of a certain amount of cashback on purchase of targeted products which provides customers with a sense of satisfaction and hence, urges them to make more purchases.

• Free Trial Products

Allows customers to explore the new products being launched by the brand and hence, creates a buzz about the upcoming product in the market. It also helps brands to gather a form of feedback on the products.

• Rewards

These rewards can be in the form of gift cards or a free product along with the product that the customer made. These rewards allow customers to feel special and urges them to make more purchases with the brand. For this you can integrate loyalty programs from RewardPort such as CineRewards or Sweepstakes.

• Gamification 

It includes programs such as spin the wheel which makes the customer more involved in the entire process of making the purchase and hence, develops a bond with the brand. For more information you can browse the gamification program by RewardPort.

• Discount Coupons & Vouchers

Offering customers a form of discount coupon or free voucher that they can redeem on their next purchase ensures a long term relationship as this is a never ending cycle. This allows the customer to build their loyalty to the brand and further refer the same to their peers as well.

• Subscriptions

For this you can incorporate the Subscription Nation program by RewardPort and offer your loyal customer subscriptions to different OTT platforms or other platforms for a time period of 3, 6, or 9 months depending on the brand.

Transforming Businesses

The above mentioned consumer program ensures that there is a trust and bond developed between the customer and the brand. Further, this bond helps brands to gain profits and based on this already established loyal customer base brands launch new products, catering to the needs of the customers.

These sales promotion activities and incentive program are helping the brands to generate awareness and develop brand loyalty among the customers. This is transforming businesses as the brands are now having a reliable customer base and a solid relationship with them which helps them to generate more revenue, and recognition in the market.

Additionally, brands as a form of recognition offer various benefits to its customers in form of lower price products, enhanced quality and wide range of products for their different needs. Here brands can partner or integrate with loyalty program providers such as RewardPort and let them handle the process of creating a sales promotion program that caters to their needs.

Sales Promotion by RewardPort

Companies such as RewardPort consist of different loyalty programs and solutions that can be implemented into different clients and their varying needs of sales promotion activities. RewardPort’s programs such as CineRewards, Subscription Nation, Gamification, Freebucks, or Scratch2Win are designed in such a way to cater to different clients and offer them enhanced sales promotion activities.

Furthermore, RewardPort is one of the leading loyalty programs provider and has been catering to a plethora of clients in different segments such as FMCG, health & lifestyle and other. Hence, can understand the needs and requirements of your brand and offer suitable solutions.

Festive Sales Promotion Ideas across the World

Businesses today need to re-imagine their online marketing efforts when going overseas. The marketing efforts can’t achieve heightened success unless the sales promotion strategy is grounded within the dynamics of the geographic area. This technique is commonly known as Geo-targeting. There are varied festivals celebrated by the people across the world. A sound sales strategy incorporating cultural differences serves as an underpinning for effective online sales promotion efforts.

Sales promotion ideas:

1. Add a festive touch to your online campaign

Firms need to create magic and nostalgia around their sales campaign which will evoke a sense of joy & warmth in the minds of the buyers in the region where the festival is celebrated. The graphics should speak of the festivals and the spirit of it. This will have a magnetic effect on the buyers and they will instantly connect with your brand.

2. Email marketing

The email marketing is undoubtedly the best and a must tool to be utilized during the festive season. Offer product discounts to new customers and rewards to your old customers to get maximum reach and engagement. This is one tool that can generate good figures of converted customers. Ensure you are creative with your email captions.

3. Campaign timeline

The offer should run throughout the festive season for instance the Christmas week should offer highly-targeted campaigns across the week preceding the festival day. This will keep a constant interest about the offers and increase the awareness levels about offered products or services to engage greater number of new customers.

4. Create a sense of urgency

Online advertisements have to be smartly designed keeping in view the duration of the festival. A call of action needs to be planted using words which limit the duration of the offer. This will urge the people to grab their hands on the discounts at the earliest and avail themselves of the offer.

5. Remarketing

Customers can be found be in multiple phases of the marketing funnel. Hand–holding the customers and guiding them through this marketing funnel along every step can be successfully achieved by remarketing technique. For instance, for any incomplete purchase, a reminder greatly helps to convert the potential lead to a buyer. Remarketing is definitely yet another successful sales promotion strategy.

6. Language customization

It is a no-brainer that the online message needs to be customized for its language to reach effectively across the different geographical locations. And the catchy phrases used in either online adverts or the landing pages should reflect the sentiments of the locals.

Effective Consumer Sales Promotion: How it can transform your business

 

The fight for customer attention is very tough, and every company in the market is fighting over the chance to grab customer’s attention. The question here is- how many of them are successful in doing so? Are they achieving what they had targeted for?

For some the answer is yes, while for others it’s a big no. The reason being that the competition out there is neck-to-neck, and when it comes to sales strategies there is no holy grail or set standard procedure. However, there still are certain tips and tricks to help you increase and elevate your company’s sales.

Tips for Better Sales Strategy

• Selecting the right target audience
• Rapidly changing customer needs
• Best experience makes the sale
• Selling a solution to problems
• Devise a good sales promotion strategy

Decoding Sales Promotion

A consumer sales promotion or sales promotion is a marketing strategy often used by different brands to create awareness for their products and boost their sales. These promotional activities or campaigns are available for a limited time which creates a sense of urgency among the customer and influences them to make the purchase.

These strategies are valid for both B2B or B2C companies, the only difference is the target audience and the process of promotion. Below we have listed various sales promotion activities often used by different companies.

• Free Samples

Companies often distribute free samples when they are launching a new product in the market. This strategy offers dual benefits to the brand, first they are creating awareness about the coming product.

Secondly they are creating a trust bond with the target audience by handing them the products. These free samples encourage customers to try and even offer their feedback and reviews on the product. 

• BOGO Offers

Buy one get one offer is used by various companies for one major reason, clearing out the stock of the product that has not been selling great. This is an added advantage for the customers as they are getting a good deal of two products at the price of one.

Additionally, this combo offer attracts more customers to your product and brand, eventually increasing the sales. 

• Free Trails

Allowing one time, 15 days or 30 days free trial is a very common practice that we have seen usually in certain gyms, mobile applications, automobiles and OTT platforms. This allows the customers to try your product, gain some confidence and then make the purchase.

This strategy allows customers to build trust in the brand before making a purchase and offers the brand to provide the best experience to ensure the sale.

To offer clients with this service RewardPort has designed Subscription Nation. With this you can send gifts or free trials for a limited period of time 3,6, or 9 months as per your convenience. 

• Free Gifts

When we shop from a particular store or brand quite often, at times we have received certain free gifts. These are loyalty programs run by the brand to reward the customer loyalty toward the particular brand.

However, at times free gifts are also distributed to customers in a random selection process. These free gifts provide a sense of recognition and bonding between the customer and the brand which ensures more purchase by the customer. 

• Cashbacks 

From a customer’s perspective getting a cashback because you just spent some amount of money on a purchase feels rewarding. It is exciting to receive money because you spent some money.

These cashback offers allow customers to make purchases of a certain amount which is one of the most common consumer sales promotion strategies being used by different brands. 

• Contests

Often there are different contents running in stores offering certain prizes, or a discount to customers. This creates a sense of attachment with the brand as you get involved in these contents, be it in the offline store or on the websites.

These contests can be categorised as spin the wheel, scratch & win, lucky draw, or first ten customers. This consumer sales promotion strategy is built to engage the customer with the brand and feel the connection between the two.

Scratch2Win by RewardPort can be integrated into your brand for introducing the factor of gamification and offering rewards to your customers. With Scratch2Win customers can scratch the cards and will be awarded with some gifts, making it more exciting for the customers. 

• Coupons 

Discount coupons are one of the most common approaches to consumer promotion. On purchase of a certain product or amount, customers are given discount coupons to be availed on the next purchase. This ensures that the customer is engaged with the brand for a longer period of time.

Availing these coupons ensures customer loyalty and makes it simpler for the brand to target further consumer sales promotion strategies for such customers, offering additional benefits.

RewardPort’s My Choice of Gift is an electronic gift voucher that can be redeemed by the customer for purchasing any online products. With this customers can make purchases of products of their own choice.

• Referral Rewards

Referral bonuses or discounts are the strategies used by the majority of online stores. In this approach, there is a certain reward for the customer if they refer their friends or family members to either install and register on the store or make a certain purchase.

This also allows brands to expand their business beyond the regular customers, and spread awareness about their products and brand.

CineRewards by RewardPort offers movie vouchers for customers which can be integrated in your brand’s referral rewards and lure more customers to refer your brand to their peers. This will enhance the marketing of your brand, making it appear more customer centric and appealing to them.

• Free Shipping 

Most online stores are now offering free shipping either on the purchase of a certain amount or on select items. With this consumer promotion strategy brands are encouraging their customers to make purchases from online stores.

This allows brands to mark their presence in the digital world as well, further enhancing their customer base and increasing the sales.

How can it Transform Businesses?

For any business be it B2B or B2C, without customers there is no business. Businesses are adopting various consumer promotion strategies to enhance their business, increase sales and generate more revenue. These consumer promotion techniques can vary as per the requirements of the business and target audience.

The above-listed are some of the most common consumer sales promotion strategies to be adopted. These methods have been performing well in the market and have helped businesses grow further.

With digital marketing and other social media channels being available, consumer sales promotion strategies are becoming more aggressive. Majority of the brands have an online presence and can direct their promotion strategies on these channels for better results.

Moreover, involving customers in a digital channel becomes easy as the customers are present online most of the time and can be easily involved in the promotion activities.

Consumer Promotion Activities by RewardPort

RewardPort is a leading loyalty solution provider in the industry, with various solutions available from consumer promotion to loyalty solutions. Embedding these consumer promotion activities becomes easier with RewardPort because of the experienced team it consists of and the diverse portfolio of customers.

RewardPort is the right partner for you if you are looking to involve consumer promotion techniques for your marketing strategy.

15 Sales Promotion Ideas & What You Should Understand About Them

Consumers sales promotions have become an essential component of every business as these are the strategies that help a brand attract new customers, retain the existing ones, and boost the overall sales. If you want to boost sales or build a larger customer base for your business, an effective sales promotion program is what can help you achieve these goals. To get the best out of a sales promotion program, you need to plan and implement it wisely keeping in mind all your business requirements. Here are some great sales promotion ideas that work for almost every business:

1. Discount Coupons

Discount coupons are one of the most common sales promotion strategies used by businesses these days. Don’t confuse discount coupons with general discount offers here. Discount offers are the general offers that all shoppers can avail of. But, discount coupons create a sense of exclusivity. Only the customer having a discount coupon can access the offer and get the respective product at a discounted price. You can either offer discount coupons after a customer makes a purchase or get the coupons distributed by your partner brands. Using both these strategies can help you attract new customers and encourage the existing ones to make repeat purchases.

2. Flash Sales

In flash sales, brands offer their products or services at heavily discounted prices. You can run flash sales to boost the sales for selected items, clear out old inventory, or simply increase your overall sales. For the best results, flash sales should be run only for limited periods of time. When a great discount offer is valid for a limited period, it creates a sense of urgency among your customers. If the items under sale are relevant to your customers’ interests, they will definitely try to make a purchase before such a good deal ends.

3. Rebates

Rebates are just like cashback offers and work amazingly well when it comes to customer satisfaction and retention. It is a form of refund that you offer to your customers after they make an eligible purchase. For example, suppose a brand is offering a 12% rebate on all purchases worth Rs. 10,000 or more. Now, if a customer makes a purchase worth Rs. 20,000, he/she gets a cashback or cheque, or refund of Rs. 2400. This is how rebates work. When customers receive such a great deal after making a purchase, they are highly encouraged to come back to your store again.

4. Gift Vouchers

Gift vouchers are physical or digital cards that a customer can exchange with a product or service of the respective brand. You can offer gift vouchers for discounts or for your products or services. These vouchers are valid for a limited period and to avail of their benefits, customers need to make a purchase before they expire. Now, if you are trying to understand the difference between a voucher and a discount coupon, here it is.

Vouchers often allow customers to get a product without paying even a single rupee. On the other hand, discount coupons can be used by customers only to reduce the bill amount and not to get a product for free. For example, if you offer a voucher worth Rs. 1,000, your customer can get any product worth up to Rs. 1,000 free using it. On the other hand, using a 50% discount coupon, a customer can purchase a product worth Rs. 1,000 for Rs. 500.

5. Free Samples & Trials

By offering free samples or trial products, you can attract many potential customers who would have never looked at your product otherwise. The best way to introduce a new product in the market is to distribute its free samples to your target customers. If you have an offline store, you can also offer free trials instead of distributing sample products. Customers are often afraid of spending on something that they are not very sure about. You can eliminate this risk by offering free samples and allowing your customers to buy a product only if they like it.

6. Bundles

The strategy of selling bundle products also works amazingly well and hence can be listed among the top consumer sales promotions. Under a bundle product offer, you provide your customers with a combined discount on purchasing a bundle of multiple products. The products in the bundle can be the same or different based on the type of your brand. For example, if you run a beauty brand, you can offer a combo pack of 5 different makeup products at a discounted price. If you run a clothing brand, you can offer a combo pack of three t-shirts at a lower price than the actual combined price of the three.

7. BOGO Deals

‘Buy One Get One’ deals are also among the great sales promotion ideas of all time. From a survey conducted on various consumers, it was found that most customers prefer a ‘BOGO’ deal over a 50% discount offer, though both are the same. To boost sales for some specific products or to clear out old inventory fast, a BOGO offer is the best strategy you can use. Customers get tempted to make a purchase when they get two products for the price of one.

8. Exclusive Offers (‘Only For You’ Offers)

If you want to make your customers feel special, the exclusive ‘only for you’ offers can work the best. Instead of running a general discount offer or flash sales that everyone can access, provide your customers with exclusive offers that are only valid for selected consumers. You can randomly choose any consumers and offer them a 50% discount on all products they purchase within 24 hours. In another 24 hours, you can choose other random customers and offer them a BOGO deal. This is how exclusive offers work and encourage customers to make a purchase.

9. Referral Discounts

Referral discount offers are a great way to attract new customers while improving the experience of existing ones. If you want to expand your customer base without spending much on advertising and marketing campaigns, you can simply go for referral discounts. Provide your existing customers with a good discount when they refer a friend and the friend becomes your customer. Word of Mouth marketing works more effectively than other types of marketing. A consumer is more likely to purchase a product recommended by his/her friend than the one they have seen in an advertisement.

10. Seasonal Sales

Both seasonal and end-of-season offers are great marketing strategies used by businesses to boost their sales. You can run discount offers or sales based on the current season. For example, a clothing brand can offer a 30% discount on the new summer arrivals at the beginning of the summer season, a beauty brand can offer summer skincare products at a discounted price, and so on. Similarly, at the end of a season, you can offer discounts to clear out the inventory.

11. Social Media Giveaways

As the number of internet users is constantly increasing, social media has become a powerful platform for marketing and advertising. To boost customer engagement, you can run giveaway contests on your social media accounts. You can even run a top spenders offer and giveaway some free products to the top spenders of the week or month or the specific offer period. Such offers trigger the customers’ wish to get listed in the top spenders’ list and win a free gift.

12. Sweepstakes

Sweepstakes are like lucky draw offers where customers do not even need to register separately. All the customers of an offline store or an online website are considered the participants and any random winners are selected. The winners then get some free products, vouchers, or discount coupons as a gift. Along with encouraging your customers to spend more or engage more with your brand, sweepstakes contests also help you catch the attention of new potential customers.

13. Same-Day Delivery

It is an underrated but powerful sales promotion strategy that can help you take your brand to another level. You would be surely aware of how some grocery brands have come to the top by offering delivery within a few minutes after order placement, Similarly, you can make it to the top of your industry by providing same-day delivery options to your customers.

14. Free Shipping & Returns

If you do not want to miss out on thousands of potential customers, you will have to offer free shipping and returns on all your products. Many customers who like a product often change their minds when they see a shipping fee levied on it. Similarly, offering free returns becomes important to allow your customers to try your product without any risk. If they don’t like it and want to return the product, they can easily do it without any additional charges. However, very few consumers return a product after purchasing it, and that too only when the product really disappoints them. If your product is quite worthy and suitable to their needs, your customers will definitely keep it.

15. Birthday Discounts

Customized offers like birthday discounts are very effective in making your customers feel valuable. By offering special discount offers on birthdays, you can let your customers know that you really value them and appreciate their contribution towards the success of your brand. Such offers not only encourage your customers to make a purchase on their birthdays but also help you boost brand loyalty.

Gamify Your Sales Promotion Program with RewardPort

RewardPort is one of the top sales promotion companies providing its services across 6 different countries and several industries. The team of experienced marketing professionals at RewardPort analyzes all your business details and comes up with the most suitable sales promotion strategies that work for your business. By combining sales promotions programs with gamification techniques, RewardPort makes consumer sales promotions even more interesting and exciting for your customers.

11 Consumer Sales Promotion Techniques Every Business Can Use

With the rapidly increasing competition in the market, brands have become more conscious about attracting and retaining their potential customers. The marketing strategies of businesses are not just limited to advertising now, but they also use different sales promotion techniques to achieve their objectives. Studies have shown that most consumers try a new product only when they see an offer running on that. This is how powerful consumer promotions can be. Many consumers would have never tried a product if they didn’t get an offer on it. You might be missing out on many potential customers if you don’t run a sales promotion offer.

What is Consumer Sales Promotion?

Consumer sales promotions are the marketing strategies businesses use to boost their sales and achieve other short-term business goals in a limited time frame. The goal of a sales promotion program can be to increase sales, improve customer engagement, boost brand awareness, or anything that benefits a business in any manner. Almost every brand now uses sales promotion strategies to attract new customers and increase sales of their products. Some of the most effective consumer sales promotion techniques are listed below:

1. Free Samples

Offering free sample products especially works when your goal is to introduce a new product in the market or to promote a less popular product. It is a great way to make your potential customers try your products by eliminating the risk. Consumers are often afraid of spending their hard-earned money on something that they are not very sure about. This is why offering free samples or free trials is the best way to make them try a product that they might have never considered otherwise.

2. Early Bird Discounts

Early bird offers are the discounts that brands provide their customers on making a purchase or booking in advance. This sales promotion strategy is generally used by airlines, premium hotels, and other travel-based companies. These are very short-term offers under which a brand offers an additional discount on booking a flight or a hotel in advance.

Even e-commerce businesses can run early bird discount offers by providing additional discounts on specific purchases in the first few days of an offer. For example, if you are running a 20% discount offer for a month, you can provide a 30% discount to those customers who make a purchase (above a certain amount) within the first 5 days of the offer.

3. Gift Coupons

Offering gift discount coupons for future purchases is another sales promotion technique that doesn’t only help you boost sales, but is also effective in retaining customers. After your customer makes a purchase, you can send them a discount coupon code via email, text message, or you can even give it to them physically. The percentage of discounts may vary depending on the amount your customers spend. The more a customer spends now, the higher discount they will receive for their next purchase. Make sure that you keep these discount coupons’ validity short to make your customers come back more often.

4. Gift Products

Another great idea is to gift free products to your customers on making purchases above a certain amount. This strategy is most widely used by supermarkets where customers get free products on achieving the required spending threshold. The higher a customer spends, the more valuable free product they receive. For example, you can offer a product worth Rs. 100 free on purchases above Rs. 1,000, a product worth Rs. 500 free on purchases above Rs. 5,000, and so on. This sales promotion technique is not only effective in motivating customers to spend more but also allows you to make your customers try less popular products from your store.

5. Lucky Draws

This is a less popular, but highly effective sales promotion strategy to boost your sales or increase brand awareness in a short span of time. Launch a lucky draw offer and make as many customers as possible aware of it before the offer starting date. In such offers, a brand generally comes up with a minimum spend threshold that the customers need to achieve in order to enter the lucky draw contest. Out of all the participants, winners (generally three, five, or ten) are randomly selected and offered premium gifts.

For example, you can run a lucky draw contest with specific conditions, such as a minimum spend of Rs. 10,000, a short pre-specified offer period, a limited number of winners, and a prize for each winner. Every customer who spends above Rs. 10,000 within the offer period becomes eligible for the lucky draw. If running a lucky draw contest, make sure that you select winners randomly through a transparent process.

6. Happy Hour Sales

Happy hour sales are very often run by e-commerce businesses. These are flash sales valid only for a short duration, generally a few hours. Under a happy hour sale, you can offer specific products at heavy discounts for a short duration. When an offer is valid for a short period, it creates a sense of urgency among your customers. No customer wants to miss such a great deal and hence, they are motivated to make a purchase before the offer ends. When running happy hour sales, you must ensure that you offer really good discounts that can encourage your customers to make a quick decision without having a second thought in mind.

7. Cashback

Cashback-based sales promotions are one of the most traditional yet successful strategies to keep your customers coming back. When you offer your customers some cashback after every purchase, they feel like they are receiving something in return for their purchase. Getting something, even if it’s a little amount, is always better than getting nothing. So, if you are offering a small percentage of cashback on all the purchases your customers make, you are giving them a reason to prefer your brand over your competitors. You can even offer cashback in the form of store credits that they can use against future purchases.

8. Free Shipping & Returns

By offering free shipping and returns on your products, you can encourage your customers to buy your products at zero risk. If they don’t like it, they can always return it (though within the pre-specified time period only). However, only a few consumers return a product after purchasing it. By offering free returns, you can eliminate your customers’ fear of wasting their money on a new product.

9. BOGO Offers

Under a Buy One Get One deal, you can either offer one product for free with another product or provide one product at a discounted price with another item. When customers see a BOGO deal running, they are tempted to avail of its benefit as they don’t want to miss out on the opportunity to get two products at the price of one. You can use a BOGO deal to boost sales for a specific product or to clear out old inventory. Also, make sure to keep the offer validity short in order to create a FOMO among your customers.

10. Sweepstakes

Sweepstakes are just a different type of lucky draw contest where the winner is selected completely at random. Generally, there is no minimum spending requirement to enter a sweepstakes contest. All the customers who have made a purchase during the specified period, or simply all the registered users on an e-commerce website are eligible to participate. Any customer can be selected at random and provided with a pre-specified gift.

11. Loyalty Points

Almost every business is now having a loyalty program under which they offer a fixed percentage of loyalty points to their customers after every purchase. Customers can later redeem these loyalty points against several options available, such as discount coupons for future purchases, gift vouchers for other brands, and other products. Offering continuous loyalty points is an effective sales promotion strategy to boost brand loyalty and encourage repeat purchases in your business.

Choose RewardPort As Your Sales Promotion Partner

RewardPort, being one of the top sales promotion companies in India, can execute a consumer promotion program exclusively for your business taking every small detail into consideration. The team of marketing experts at RewardPort analyzes your business requirements carefully and comes up with a sales promotion plan that works well for your brand. With plenty of reward and redemption options, RewardPort becomes a great option to consider when looking for sales promotion companies.

5 Reasons Why You Need Consumer Sales Promotion Programs as a Mid-Size Business

Consumer sales promotion programs can drive an immediate boost to the sales and revenue of a business. Be it a large business or a small to miz-size one, correctly implemented sales promotions are extremely advantageous for every type of business. If you are running a mid-size business and want to take it to a higher level, it is important to attract new customers while making sure that the existing ones stay loyal. This is what consumer sales promotion programs help you achieve. These programs are the set of strategies that businesses use to achieve short-term business goals, like boosting revenue and increasing brand awareness within a short period of time.

Boosting sales is generally the primary reason for running sales promotion programs. However, that is not the only reason. There are various benefits of running promos like sweepstakes, free gift with purchase, consumer loyalty programs, etc. The following are some most significant reasons why you must run a consumer sales promotion program for your mid-size business:

1. Generating New Leads

Running consumer sales promotions is one of the greatest ways to generate new leads and acquire new customers. By offering products under heavy discounts, free trials, buy one get one deals, etc, you can encourage your target audience to try your product. Studies suggest that consumers are more likely to buy a new product when they are getting it at a lower price.

By providing discounts or running free gift with purchase offers, you can encourage many potential buyers to try your product who would have never bought it at the original price. Consumers don’t like to spend on something they are not sure about and this is why offering good discounts on the first purchase is always a great idea.

2. Clearing Out Old Stock

It is not a desired situation, but it happens sometimes that you overstock certain items. Selling the overstocked products within your targeted time frame becomes challenging in such cases. However, consumer sales promotions are a great solution to this as well. You can offer these products at a 50% discount or under a Buy One Get One deal. Such offers trigger your customers to buy discounted items before the deal ends.

Though it might sound a bit less profitable to offer items under such heavy discounts, this is the best way to clear out old inventory and make space for new ones. This doesn’t only help you clear overstocked items but is also an effective way to make new potential customers buy your products.

3. Introducing New Products in the Market

Even the largest brands have to build a strategy for introducing new products in the market in order to ensure that it seems worth trying to the customers. As a mid-size business, the greatest way to introduce a newly launched product in the market is to align it with a consumer sales promotion strategy. Consumers are often afraid to spend on a product that they are not very sure about. This is where promotional strategies, such as free samples, sweepstakes contests, etc, can be very effective.

You can offer free samples of the newly launched product with your bestselling products, so that it reaches maximum target customers. Another idea is to run a sweepstakes contest to make the announcement of your new product exciting. For example, you can choose a winner randomly from the buyers of your new product and offer a free electronic item (like a TV, Mobile Phone, Laptop, etc) to the winner.

4. Boosting Loyalty in Current Customers

Your efforts should not end after customer acquisition because customer retention is even more important. Studies have shown that loyal customers spend much more than new buyers. Also, the cost of managing loyal customers is less than that of acquiring new ones. Running effective sales promotions and loyalty programs can help you boost loyalty among your existing customers and constantly encourage them to spend on your brand.

One way to do this is to offer discount coupons for future purchases. Every time your customer makes a purchase, give them a discount coupon that they can use in their next purchase. When customers have an opportunity to save on their purchases, they are very much likely to come back to your brand rather than switching to something else. Make sure that these discount coupons are valid only for a certain period of time so that you can make your customers come back more often.

5. Boost Sales and Revenue

All the above factors ultimately lead to a boost in the sales and revenue of your business. If you run interesting sales promotion programs, your customers will most likely talk about it with their friends and relatives. This is how word-of-mouth marketing works and more people become aware of your brand even without any extra effort made from your end.

With sales promotion programs, your customers are encouraged to spend more and it ultimately brings more sales to your business. Consumer sales promotions help in increasing brand awareness, boosting customer loyalty, and acquiring new customers, which further increases sales and revenue.

Run Effective Consumer Sales Promotions With RewardPort

If you are still trying to figure out the best sales promotion strategy for your mid-size business, you must connect with RewardPort. RewardPort is one of India’s top loyalty and reward solution providers. The team of experienced marketing professionals at RewardPort takes every detail of your business into account and plans sales promotions accordingly. If you want your consumer sales promotion strategy to be aligned with your business objectives, RewardPort can help you find the best solution.

What is Web3 & How Is It the Next Frontier in Sales Promotion Programs

A sales promotion agency can help you achieve your business goals faster with the right strategies and technologies. Web3 or Web 3.0, emerging as the new face of the internet, promises more transparency and higher security of user data. From static Web1 and then dynamic Web2 to the decentralized Web3, the way the internet works has changed. Businesses also use continuously evolving technologies to grow at a faster pace. Web 3 allows businesses to make new innovations in their marketing strategies by providing them with access to a global marketplace.

When looking for a sales promotions company, you must ensure that the platform is using the latest technologies and tools to provide you with the best results. Talking about Web3 and its impact on businesses’ sales promotions, you first need to understand what Web3 is and what are its key features:

What is Web3?

Web3 refers to the next evolution of the World Wide Web, which includes concepts such as blockchain technologies, decentralization, token-based economics, etc. Putting it in simple words, Web3 defines the next generation of the internet. It provides users with better control over data and improves the way they interact with the internet. Web3 allows users to get rid of intermediaries and aims to provide a more secure and transparent online experience.

The idea of decentralization lies in the heart of Web3. It means that data and the power to handle it are not in the hands of a central authority, but are distributed among more participants. This is exactly opposite to Web2, i.e. the current web, where market leaders like Facebook, Google, etc, have a lot of control over the data that users consume.

Key Features of Web3

The definition of Web3 is still evolving. Being fully decentralized, it aims to put content creation in the hands of creators and not the owners of the platforms. The key features of Web3 include:

1. Decentralized systems running on blockchain technology:

Decentralization of data and power is the core principle of Web3. The idea refers to a system where no central authority is controlling the data and the flow of information. It is instead distributed among many node networks.

Decentralized systems like blockchain technology are being used to build Web3. This technology provides a transparent, secure, and user-centric ledger to record transactions and track assets.

2. Interoperability, which allows different systems to work together:

Web3 is designed to create an open and inclusive online environment. It allows users to access different technologies and systems across different chains together. It gives the freedom of mobility to users and also maintains the security that users expect from blockchain technology.

3. Secure Communication between users:

Web3 allows users to communicate with each other securely while keeping their communications private. With this, users get greater control over their personal information. Moreover, it also reduces the risk of cyber attacks on user data.

4. Semantic Web & AI:

The semantic web makes use of AI technologies to understand the intention of customers in order to improve their overall experience. Web 3 aims to improve the technologies to generate, connect, and share the content by understanding the searches more accurately based on their meaning, and not on the keywords.

5. 3D Graphics and Spatial Web:

Earlier, the graphics of websites were slow, primitive, and use to fail often. However, the advancements like 3D graphics, virtual reality, etc, aim to provide a more realistic online experience to users. Various industries are already using 3D graphics to promote their products and services.

Best Web3 Marketing Strategies

The following are some best strategies that businesses can use for Web3 marketing:

1. Digital Strategy

Web3 allows businesses to develop a comprehensive digital strategy by looking at the latest trends and technologies. The strategy includes a clear understanding of business objectives, target audience, and goals that a brand intends to achieve. This digital strategy must include the following:

• Search Engine Optimization
• Paid Promotions to get more traffic
• Content Marketing
• Boosting engagement to social media channels, websites, or apps.

2. NFT Marketing

NFT (Non-Fungible Token) refers to a unique e-identifier that is used as a certification of ownership and authenticity. The unique token is recorded in the blockchain and can not be substituted or copied. Web3 allows businesses to develop a marketing strategy and showcase its unique benefits and features through NFTs. With this, brands can target the most relevant audience and make the most out of their marketing tactics.

3. Token Distribution Strategy

Tokens in Web3 are like digital assets that businesses can use to represent specific values in a particular ecosystem. Businesses can build a transparent and clear token distribution strategy that includes allocation, total supply, and vesting schedule of the tokens. This helps them ensure fairness and attract more potential investors.

4. Decentralization Applications (dApps) Marketing

Another great practice for Web3 marketing is dApps marketing. dApps allow you to create content, become its owner, and share the value between different platforms that you use. You can promote your dApps through targeted online and offline marketing techniques. Some of the effective marketing efforts include community building, influencer marketing, and sponsoring events.

Web3 For Businesses and Their Sales Promotion Programs

The biggest impact of Web3 on businesses is going to be higher transparency and a greater user-oriented approach. The way businesses use and handle user data will change and customers will have a higher control over their data. With tokenization techniques like NFT marketing, businesses can develop marketing strategies and showcase their unique features to set their brand apart from their competitors.

The open interconnectivity of Web3 makes it easier for businesses to understand and meet the high expectations of their customers. With this, the sales promotion strategies of businesses become more effective and are likely to be successful. Web3 can also help businesses in strengthening relationships with their customers. With the decentralized blockchain technology, every transaction is recorded, which all the involved parties can see.

This makes companies directly accountable to the customers, increasing transparency among them. This transparency helps businesses in building trust and long-lasting relationships with their customers. This is how sales promotion techniques become more meaningful with the advent of Web3.

Run Powerful Sales Promotions with RewardPort

A sales promotion program that aligns with the needs of your business can help you achieve your business objectives. It is important to consider every single detail of a business and its customers while implementing sales promotion techniques. RewardPort, being the best sales promotion agency in India, has a team of experienced marketing experts who can plan the best sales promotions based on your business requirements.

With deep expertise in Web3 technologies and blockchain, RewardPort creates innovative solutions to help brands achieve their goals.

How to Use Sales Promotion Tools to Scale Your B2B Sales Funnel

Sales promotion tools can smoothen your marketing efforts by allowing you to market your products or services in a creative way. The B2B market is highly competitive today. To beat such high competition in the market, most businesses are using sales promotion techniques. Sales promotions are the strategies followed by businesses to boost their sales, increase revenue, or achieve other short-term goals. If implemented well, these strategies can take any business to the next level in a very short time period.

If you are facing challenges in generating leads or converting them, you first need to understand the four stages of B2B inbound marketing. Using the right sales promotion tools in each of these stages can help you achieve your business objectives faster. Before that, let us help you understand what sales promotion tools mean and how you can use them to scale your B2B business:

What are Sales Promotion Tools?

Sales Promotion Tools are the resources or methods that businesses use to achieve their short-term sales objectives. These tools help brands in encouraging their customers to buy specific products. The sales promotion tools can be consumer-oriented or trade oriented based on the type of business. Moreover, the objective of sales promotion programs can also be different. Some most significant benefits of sales promotions include an increase in sales, greater brand awareness, better customer engagement, etc.

Many businesses use sales promotions to increase the awareness of their newly launched products or to boost sales for a particular set of products. Some brands use these strategies to clean old stock and make space for new inventory. Whatever the goal is, sales promotion methods work best when you make the use of right sales promotion tools.

Tools for Complete Inbound Funnel Marketing

Inbound marketing is the process where businesses make their potential leads choose them over their competitors. The process consists of four stages, including attract, convert, close, and delight stage. From attracting potential buyers to converting and strengthening relations with them, the inbound marketing funnel covers every single phase. Here is a detailed explanation of all four stages included in the inbound marketing funnel:

1. Attract

‘Attract’ is the first stage of inbound funnel marketing. In this, you need to create engaging content and optimize it to attract your target audience. As a B2B business, your goal might be to attract more dealers, channel partners, or wholesalers. In this phase, you need to majorly focus on increasing brand awareness and finding potential partners who are not familiar with your brand. A great way to identify your target audience is to look at your current customer base and understand patterns among them.

You have to reach out to strangers who can become your potential buyers. After this, you must focus on building interest and excitement among your target audience through social media content, blogs, paid search advertisements, etc. To create engaging content, it is essential to understand buyers’ personas. Understanding buyers’ personas mean finding out their interests, requirements, and behaviors.

In this first stage, you can perform the following activities to attract customers:

• Strengthen the relationships with potential buyers via social media or other channels.
• Use SEO strategies and keyword research to target the right audience.
• Create engaging content to show your target audience that you have the solution to their problems.

Tools You Can Use to ‘Attract’ Your Customers

The following are some great tools that you can use to make the most out of the ‘attract’ stage in your inbound marketing strategy:

1. SEO (Search Engine Optimization)

As the number of internet users is increasing every day, it has become important for businesses to have an online presence. Writing engaging content and publishing it on your website is not enough. You also need to ensure that the content is well-optimized to rank higher on the search engines like Google. If your content is not SEO optimized, it will hardly be visible to your target audience.

2. CRM (Customer Relationship Management)

CRM is the process of managing business relationships and interactions with your existing and potential customers. As per research, over 62% of marketers use some sort of CRM tool to strengthen communication with their potential clients. Zoho CRM, Zendesk, and Hubspot CRM are some most popular tools used for customer relationship management.

2. Convert

The next stage in complete inbound funnel marketing is ‘Convert.’ As suggested by the name, this stage is all about making efforts to convert your visitors into qualified leads. These can be your social media followers, website visitors, blog readers, or any audience that you have access to. Some most common elements that you can use for conversions include case studies, gated content, webinars, ebooks, resource libraries, etc.

Engaging and valuable content is the heart of inbound marketing for B2B businesses. This content should educate your target audience about your brand and the products/services you offer. Make sure that your content is well-researched. Also, avoid writing it in a too promotional tone.

Gated content is one of the powerful tools to convert visitors into leads. This is the content that users can access only after providing their information, such as name, email, mobile number, etc. Gated content doesn’t only help you boost engagement on your website, but also allows you to collect the data of your potential customers. Though these leads have not yet made a purchase on your website, they become a regular visitor of your website once they sign up.

Tools You Can Use To ‘Convert’ Visitors into Potential Leads

The process of conversion is indeed challenging. The following are some best tools for sales promotion that are effective in encouraging your target audience to become your qualified leads:

1. CTA (Call to Action)

As the name suggests, CTA refers to the strategies planned by businesses to encourage their audience to take action. You can add links and buttons to your content that motivate your customers to download a file, fill out a form, or visit a specific page. You can add such links to your landing pages.

2. Lead Capture & Conversion tools

Some popular tools that you can use in this stage include TypeForm, Optinmonster, and Sumo. TypeForm allows you to create surveys without writing any code. Optinmonster is a WordPress plugin for lead generation, which is used by over 1 million websites.

3. Lead Generation Tools

Lead Generation tools like Leadpages, Unbounce, Instapage, etc, can help you find prospects. Leadpages is an online software that allows you to publish landing pages quickly to convert clicks into customers. Unbounce allows businesses to create attention-catching landing pages with minimal effort. The third tool, Instapage, is useful for creating landing pages for your marketing and promotional campaigns.

3. Close

The ‘Close’ stage is the most important and exciting one for businesses as this is where your leads turn into your customers. This is the point where your potential leads trust your brand. They must feel that the products or services you offer are the best potential solutions to their problems. Email marketing is one of the most effective ways to make your leads become your customers. Though this stage is not very easy to deal with, this is where all your hard work or attracting and converting customers might pay off.

Tools You Can Use To ‘Close’ The Deals

The following are some best tools for sales promotion that are effective in helping businesses convert leads:

1. Email Marketing

After collecting the email addresses of your potential customers in the ‘convert’ stage, it becomes easier to directly communicate with them. You can send them emails related to your products, about your new launches, sales, ongoing offers, etc. Sending relevant emails to your customers is the best way to gain their trust. But make sure not to spam their inbox.

2. Marketing automation tools

Marketing automation tools allow you to relax and just observe the processes while they perform their tasks. With these tools, you can reach out to your customers with the most relevant content at the most suitable time. Moreover, these tools score your customers based on their chances of making a purchase. Some popular marketing tools, include Drip, LeadsBridge, and Marketo.

4. Delight

Even after attracting a generating leads and transforming them into customers, your task is not over. You need to make every possible effort in order to make sure that the customers stay loyal. The ‘Delight’ stage is all about building stronger relations with your customers and encouraging them to make repeat purchases. Loyal customers not only purchase more often, but they can also help you generate more leads by recommending your products and services to their friends.

Make sure to engage with your customers on a regular basis via social media or other channels. Your customers must not feel that they are getting valued only until they make a purchase.

Tools You Can Use To ‘Delight’ Your Customers

Converting your leads into customers and thinking that you are done is not a good idea. Retaining your existing customers is much more important than acquiring new ones. The following tools can help you with the same:

1. Social Media Management Tools

Social Media is the best way to stay connected with your customers and engage with them on a regular basis. Some most powerful social media management tools include BuzzSumo, Buffer, and Sprout Social.

2. Loyalty Programs

Running continuous loyalty programs is another great way to keep your customers coming back. By offering them rewards for every purchase, you can make them feel appreciated for their purchase. It helps you boost repeat purchases as well as customer satisfaction.

Create an Effective Sales Promotion Strategy with RewardPort

An effective sales promotion strategy is what aligns with your business goals and takes your customer needs into consideration. RewardPort is one of the top sales promotion solution providers in India. The team of marketing experts at RewardPort can execute the best sales promotion programs for your business, keeping in mind every detail of your business.