Sales Promotions

The Power of Customised Sales Promotions for Your Brand

In today’s competitive marketplace, one-size-fits-all strategies rarely yield the desired results. To stand out and truly connect with your audience, your sales promotions must be as unique as your brand. Customised sales promotions are key to capturing your customers’ attention, driving engagement, and ultimately, boosting your sales. At RewardPort, we specialize in crafting bespoke sales promotion campaigns that align perfectly with your brand’s objectives and resonate with your target audience.

Why Customisation Matters:

Customisation allows you to tailor your promotions to the specific needs and preferences of your customers. By addressing their unique desires, you increase the likelihood of engagement and conversion, making your campaign more effective.

• Tailored Campaign Design: We take the time to understand your brand’s goals and your audience’s preferences, creating promotions that are highly relevant and impactful.
• Audience-Centric Approach: Our team ensures that the promotions are designed to meet the expectations of your audience while aligning with your brand’s identity.
• Wide Array of Rewards: With over 60K rewards to choose from, we provide options that resonate with your customers, ensuring they receive rewards they value.
• Extensive Reward Options: We offer rewards across 15+ categories, including travel, dining, entertainment, and more, ensuring broad appeal.

Meeting Diverse Business Needs:

Whether you’re aiming to increase consumer engagement, promote a new product, or strengthen your B2B relationships, customised sales promotions can be adapted to meet a wide range of business objectives.

• Versatile Solutions: We offer a range of promotion types, from consumer sales promotions to B2B campaigns, tailored to your specific business needs.
• Comprehensive Planning: Our team works closely with you to design and implement a campaign that not only meets your goals but exceeds expectations.
• Seamless Execution: With our expertise, your customised promotions are executed flawlessly, ensuring that you reach your target audience effectively.

Driving Results with Personalised Engagement:

Personalised sales promotions create a stronger connection between your brand and your customers. By offering promotions that speak directly to their interests, you enhance the customer experience and foster loyalty.

• Personalised Reward Options: We provide a wide range of reward options that can be tailored to the individual preferences of your customers, increasing their satisfaction and engagement.
• Targeted Campaigns: Our campaigns are designed to reach the right audience with the right message, ensuring higher conversion rates and ROI.
• Innovative Promotion Techniques: From gamified rewards to personalised offers, we employ a variety of techniques to keep your customers engaged and eager to participate.

Customised sales promotions are essential for brands looking to connect with their audience on a deeper level and achieve meaningful results. At RewardPort, we bring your brand’s vision to life with tailored promotions that not only meet but exceed your business objectives.

The Power of Gamified Sales Promotions

Gamification has transformed the way brands engage with their customers. By incorporating game-like elements into sales promotions, companies can create an interactive and enjoyable experience that drives higher engagement and boosts sales. At RewardPort, we specialize in designing gamified promotions that captivate audiences and encourage participation.

• Engaging Customers Through Play: Gamification taps into the natural human desire for competition and achievement. By offering rewards for completing certain actions or reaching milestones, brands can create a fun and engaging experience that keeps customers coming back.
• Building Brand Loyalty with Gamified Rewards: Gamified promotions don’t just drive sales—they also build long-term brand loyalty. By creating a positive association with the brand, these promotions can turn one-time customers into repeat buyers.
• Creating a Multi-Channel Experience: For a gamified promotion to be truly effective, it needs to reach customers across multiple channels. Whether it’s through a mobile app, social media, or in-store, a multi-channel approach ensures that your promotion reaches the widest possible audience.
• Measuring Engagement and Adjusting Strategies: One of the key benefits of gamified promotions is the ability to track customer engagement in real-time. By analyzing data, brands can adjust their strategies to maximize effectiveness and ensure the promotion meets its objectives.

Our Approach to Data-Driven Success:

RewardPort uses advanced analytics to monitor the performance of gamified promotions. Brands like Samsung and Coca-Cola have seen their campaigns thrive through our data-driven adjustments and real-time insights.

• Long-Term Impact on Sales: While gamified promotions are great for driving immediate sales, they also have a lasting impact on brand perception and customer loyalty. By creating a memorable experience, brands can foster long-term relationships with their customers.

Gamified sales promotions are a powerful tool for engaging customers, boosting sales, and building brand loyalty. At RewardPort, we have the expertise to design and execute gamified promotions that deliver real results. Let’s collaborate to create a gamified experience that sets your brand apart.

Boost Your Brand Visibility with Innovative Sales Promotions

In today’s crowded marketplace, standing out from the competition can be a challenge. However, with the right sales promotion strategies, you can not only increase your brand’s visibility but also drive significant sales. At RewardPort, we specialize in creating innovative sales promotions that capture attention, engage customers, and increase your brand’s visibility. In this blog, we’ll explore some creative sales promotion ideas that can help you boost your brand visibility and achieve your business goals.

1. Gamified Promotions: “Engage and Excite Your Audience” Gamification is a powerful tool that transforms a typical sales promotion into an interactive and fun experience for your customers. By incorporating elements like contests, challenges, and rewards, you can increase customer engagement and create a buzz around your brand.

How RewardPort Can Help:

• Custom Game Design: We create engaging and brand-aligned games that attract attention and encourage participation.
• Reward Integration: Our platform seamlessly integrates rewards into the game, incentivizing customers to keep playing and engaging with your brand.
• Data-Driven Insights: We track user interactions to provide you with valuable insights into customer behaviour and preferences.

2. Flash Sales: Creating Urgency and Driving Quick Sales Flash sales are a proven method to generate immediate interest and drive quick sales. By offering substantial discounts for a very limited time, you create a sense of urgency that compels customers to act quickly, fearing they might miss out on a great deal.

How RewardPort Can Help:

• Strategic Timing: We help you plan flash sales that align with your business goals and market trends, ensuring maximum impact.
• Multi-Channel Promotion: Our team promotes your flash sale across all relevant channels, including email, social media, and SMS, to reach a wide audience.
• Performance Tracking: We monitor the performance of your flash sale in real-time, providing insights to optimize future promotions.

3. Mystery Discounts: Adding an Element of Surprise Mystery discounts are an exciting way to engage customers and drive sales by adding an element of surprise. Customers are intrigued by the idea of receiving a discount, but they don’t know how much until they’re ready to check out, which can encourage them to complete their purchase.

How RewardPort Can Help:

• Creative Execution: We design mystery discount promotions that are intriguing and fun, encouraging higher engagement and participation.
• Increased Conversion Rates: Our mystery discount campaigns are crafted to minimize cart abandonment by giving customers a reason to complete their purchase.
• Flexible Integration: We integrate mystery discounts into your existing sales channels seamlessly, ensuring a smooth customer experience.

4. Referral Programs: Expanding Your Reach Referral programs incentivize your existing customers to bring in new ones, effectively turning your satisfied customers into brand advocates. By rewarding customers for every referral they make, you can expand your reach and attract new customers without spending heavily on traditional advertising.

How RewardPort Can Help:

• Tailored Referral Programs: We create referral programs that are customized to your brand and resonate with your customers.
• Reward Structures: We design reward structures that are attractive and motivate customers to share your brand with others.
• Tracking and Analytics: Our platform tracks every referral, providing you with detailed analytics to measure the success of the program.

5. Spin-to-Win Promotions: Fun and Interactive Customer Engagement Spin-to-win promotions are a fun and interactive way to engage customers while offering them a chance to win discounts or prizes. These promotions add an element of excitement to the shopping experience, encouraging customers to participate and make a purchase.

How RewardPort Can Help:

• Engaging Design: We design spin-to-win promotions that are visually appealing and align with your brand’s identity and requirements.
• Customizable Rewards: We help you choose rewards that are appealing and drive customer participation.
• Seamless Integration: Our spin-to-win promotions are easily integrated into your website or mobile app, ensuring a smooth and enjoyable experience for your customers.

In a competitive market, innovative sales promotions are essential for boosting your brand’s visibility and driving sales. At RewardPort, we specialize in creating and executing creative promotion strategies that capture attention and engage customers. Whether it’s through gamification, flash sales, mystery discounts, referral programs, or spin-to-win promotions, we have the expertise to help your brand stand out.

Engaging Gen Z and Young Millennials With Sales Promotions in 2024

As Gen Z is moving towards adulthood, the importance of marketing to Gen Z and millennials is increasing with every passing year. We have entered 2024 and newly evolving technologies have already changed a lot in the way how sales promotions work. But technology is not the only factor reshaping sales promotions. It also depends on the changing interests and preferences of the younger generations. This is the reason why top sales & marketing companies in India now pay special attention to consumer needs and interests when building promotional strategies.

With this article, let us understand why it is important to engage Gez Z and millennials in your sales promotion programs and how you can do that:

The Importance of Engaging Gen Z and Millennials

Gen Z and millennials have become important audience segments for brands as they are considered the most influential generations so far. Gen Z is the largest generation globally and holds the utmost buying potential. And after that, the second most important generation to target in this decade is that of millennials. The spending power of Gen Z consumers is estimated to be $360 million in the US alone. This gives us an idea of how important it is to focus on these younger generations when running a marketing or sales promotions campaign.

Sales Promotion Strategies to Target Gen Z and Young Millennials

Gen Z and millennials form a large part of the target market of brands today. To make your sales promotion strategies successful in this Gen Z-dominated era, it is crucial that you pay attention to the interests and preferences of these generations. When partnering with a sales promotion agency or designing a promotional campaign on your own, keep the below factors in mind to engage Gen Z and millennial consumers:

1. Align Your Offerings With their Expectations

Gen Z doesn’t only look for the quality and price when purchasing from a brand, but they also consider if the brand’s core values align with theirs. Also, Gen Z and millennials are more inclined toward brands that offer sustainably produced products.

It has been found that more than 68% of Gen Z consumers expect brands to be socially responsible. By aligning your brand with social causes such as gender equality, inclusivity, sustainability, etc, you can make Gen Z and millennials feel positive about your brand and make your sales promotions more efficient.

2. Create Short Form Content

Younger generations like short-form content like memes, reels, engaging GIFs, etc. By incorporating these elements into your sales promotion strategy, you can attract more Gen Z and millennial consumers. You can use Gen Z language, i.e. short forms like Iykyk (If you know you know), GOAT (Greatest of All Time), and many more in your content to make it more engaging and relatable for your target audience.

Content plays a key role in making your sales promotion a success. Make sure that you follow the trend and use the latest Gen Z words in your ad copies, social media contest copies, marketing emails, etc, to drive maximum engagement.

3. Build a Community Around Your Brand

Many successful brands like Sephora (the beauty brand) are already doing this. Millennials and Gen Z consumers prefer brands that they feel connected to. And the best way to do this is by building a community around your brand. This allows consumers to connect and communicate with people who share their interests. You can do this by creating social media groups and channels.

Once you have a large community, you can even organize offline events. Allow your customers to share their views, create and co-create content, and become your brand advocates on social media. This makes them feel like they are a part of your brand and encourages them to engage more.

4. Gamify Their Shopping Experiences

Gamification can make the shopping experience of your customers even better. Gen Z and young millennials love the sense of getting rewarded for their purchases. And when these rewards are integrated with gamification strategies, they become even more interesting. By leveraging gamification-based sales promotions, you can ensure better customer experiences, which may result in more repeat business and improved customer loyalty.

You can partner with RewardPort, which is one of the top sales promotion companies, and leverage gamification strategies to make your promotions more impactful. RewardPort specializes in designing and running gamified sales promotions with plenty of reward options including sweepstakes, scratch2win, and a wide spectrum of games to engage your customers.

5. Offer Instant Rewards

Another thing that Gen Z and millennials seem to prefer is instant gratification. As soon as they make a purchase, reward them and give them a reason to come back. Now with the digitization of almost everything and continuously evolving technologies, it is easier than ever to offer instant digital rewards to your customers. If you are promising something under your sales promotion program (such as a discount coupon, cashback, or free gift), make sure that the customers get it as soon as they make a purchase.

6. Opt for a Mobile-First Promotional Strategy

In this mobile-first era, you cannot afford to not optimize your sales promotions campaigns for mobile devices. Both Gen Z and millennials are mobile-first generations. One thing that is always with them is their mobile phone.

Therefore, to make your promotions reach the maximum potential customers, you must ensure that your website or app, where you run campaigns, is mobile-friendly, has an interactive user interface, and has a fast loading speed. To improve the overall experience of your target audience, it is crucial that you focus on offering them the best mobile experience.

7. Send Personalized Offers

Personalization of offers is another aspect that becomes significant for brands targeting Gen Z and millennials. These generations crave personalized experiences. You can segment your target audience based on their demographic, interest areas, and other factors. After segmentation, you can design personalized offers or campaigns for each segment, which makes the program more interesting for them to participate in.

8. Leverage UGC (User-Generated Content)

UGC (User Generated Content) holds the utmost importance in the eyes of Gen Z and millennials. Gen Z consumers tend to trust users more than the brand, i.e. they believe in what users say about a brand more than what the brand says about itself. But how do you encourage your customers to create content around your brand and product?

This can be done by running contests or challenges on social media. Some examples include giveaway contests where you encourage your customers to share their experience with your brand or social media challenges where customers make videos about a specific product from your brand and the best video creator wins a gift.

9. Stay Updated With Trends

If you aim to run effective sales promotions in 2024, you will have to ensure that you stay updated with the latest trends and build promotions around them. If a meme is going viral, try to relate that to your brand to boost engagement among the Gen Z audience. If there’s a trending song, try creating a related reel on it, and so on. Brands that align their marketing strategies with ongoing trends tend to see higher Gen Z engagement than the ones that don’t pay much attention to social media trends.

10. Focus on Omni-Channel Marketing

An omnichannel marketing strategy always works better with millennials and Gen Z. Try to integrate your online and offline marketing strategies rather than focusing on just one of them. If you are running a sales promotion program, try to make it accessible to your online as well as offline customers. This becomes an important aspect to consider for brands that sell products online and also have offline outlets.

Partner With RewardPort To Design Sales Promotions Targeted at Gen Z & Millennials

RewardPort is a trust sales promotion agency in India, which is known for developing data-driven promotion strategies for brands and helping them reach their marketing goals. By incorporating gamification and the latest trends into your sales promotions, the marketing team at RewardPort can ensure maximum engagement from millennials and Gen Z consumers. The wide range of reward products, including sweepstakes, scratch2win, Cinerewardz, Gamebucks, etc, can make your sales promotions more interesting and effective. For any further queries or details, you can get in touch with our experts.

Contact us today to refine your sales promotion strategy.

Sales promotion techniques for all businesses to Integrate

 

Businesses often invest a lot of money in their marketing strategies and efforts. However, they tend to overlook that sales promotion is a key factor that can help them to have an effective marketing and promotional journey for their business.

Furthermore, every business has different goals and strategies that they implement within their sales promotion techniques. Moving forward we will be discussing some sales promotion examples that you can integrate into your business.

Sales Promotion Defined

In general sales promotion is a strategy that is leveraged by any business or brand to create awareness and market their products, services, and the brand as well. For every brand there are different sales promotion techniques that are implemented such as video promotions, social media giveaways, vouchers and gift cards, along with other promotional activities.

Furthermore, here in this blog we will share some of the best sales promotion examples that brands have leveraged and had great success.

Types of Sales Promotion

Based on the preferences and requirements of different brands, sales promotion activities can differ for all the brands. Here are some of the most common promotional activities to be integrated. 

• Video Sales Promotions

Videos are one of the most engaging and effective ways of integrating sales promotion in any brand’s strategies. These videos are designed to have a clear communication with the audience with a strong CTA to drive more sales.

Furthermore, videos are more effective as they have a broad reach and can be shared, re-shared on different channels creating awareness about the product and the brand as well. 

• Social Media Promotions

Integrating all the social media channels of your brand to engage the audience on the social media channels. Adding social media channels will further add to the credibility of your brand and allow users to interact with the brand over those channels.

Some brands are leveraging their platforms to launch their new products and services and carry out informational sessions to educate their audience about their services. This helps the users to create a bond with the brand and adds to the trust factor. 

• Flash Sales

Introducing flash sales on a range of products is one of the best ways to integrate sales promotion techniques. These flash sales allow the brands to generate awareness about the particular product while also offering a special discount for the users to engage and invest. 

• Multi-buy Approach 

Multi-buy approach also referred to as buy one get one (BOGO) is another interesting and effective sales promotion techniques that can be implemented. This allows the brand to promote two different products at the same time while offering one of them as a free product.

This is often done when brands are launching a new product and trying to generate a need for the product in the market.

• Free Shipping 

Offering free shipping by all the e-commerce platforms and businesses is one of the most important approaches. It allows the user to make repeated purchases from the platform with free shipping, as it enhances the overall shopping experience of the user.  

• Trail Offers

Integrating trail offers allows the brands to offer the users with some of their new products as a trial product for the user to have an experience without investing in the product. This can also be done by offering a trial subscription of certain OTT platforms as different brands are doing these days.

For this you can integrate Subscription Nation by RewardPort and allow the users to leverage the trial of certain platforms for a limited amount of time. This approach can be further customized as per the brand’s requirements for effective results. 

• Giveaways and Contests

Be it social media giveaways or physical giveaways, these have a positive impact on the user for the brand. These giveaways can influence the user to have an enhanced overall experience with the brand and become a repeat customer as well.

The gifts that are given as a giveaway can range from movie vouchers, discount coupons, to free gifts as well. For these you can integrate CineRewardz, My Choice of Gift and Sweepstakes by RewardPort for an effective giveaway and enhanced user experience. 

• Referral Promotions 

Lastly you can also integrate Referral promotions as a part of sales promotion techniques in your business strategy. By adding referrals the user is getting some additional offers or discounts to be availed on their next purchase whereas the brand is getting more leads and is generating more revenue.

For this, brands can offer different forms of promotional gifts to the users with RewardPort such as integrated Scratch2Win, Digiflix, and Freebucks for the users to leverage when they are in need of it.

RewardPort’s Sales Promotion Techniques

One of the leading loyalty program providers RewardPort is also offering different sales promotion activities that can be integrated in any brand’s strategies for effective sales promotion. These sales promotion examples can be customized as per the requirements of your brand and designed to suit your target audience.

Here you can choose from different promotional activities that you wish to implement. You can choose from Cinerewardz, Sweepstakes, to Scratch 2 Win, Digiflix, and Freebucks depending on your requirements and preferences.

Furthermore, the RewardPort’s team is highly experienced and can help you keep a track of all your promotional activities and campaigns being implemented. Additionally, the expert team can also guide you through the entire process and help you pick out the best possible options for your brand as well.

For more information on how these sales promotion can be integrated into your business strategy and plans, get in touch with the expert team of RewardPort today and boost your sales promotion activities.

How to integrate sales promotion companies to enhance your business?

For a business to sustain in the industry it needs constant efforts and revenue generation from the sales team. This requires various sales promotion activities to be integrated in the business strategies and reap off the benefits.

Now, depending on the nature of different businesses, the sales promotion activities being implemented also vary. Here in this blog we will be discussing some of the most common sales promotion activities and sales promotion agency that you can partner with for better results.

Starting with the basics.

Decoding Sales Promotion Activities

A sales promotion in general is a marketing strategy that is being implemented via a business for generating more brand awareness, driving more sales and revenue and making more profit. Although for different brands, their goals of sales promotion activities can be different.

Additionally, these activities are also used to create awareness about the product or services of a brand and generate a demand for the same in the market. One of the main reasons for investing in different sales promotion activities is to drive the target audience towards the product and make the audience invest in it.

Furthermore, there are different sales & marketing companies in India that you can partner up with and leverage the benefits for an enhanced experience. Companies such as RewardPort are there in the market that can further help you integrate different sales promotion activities in the business and reap off the benefits.

Integrating Sales Promotion Agency

For a business or a brand to integrate sales promotion activities and partner up with sales promotion companies India, follow these simple steps.

• Define the purpose

Before you implement a sales promotion activity, define the purpose of implementing it. Whether you want to generate revenue, increase sales or get your product with more recognition.

Once you have identified the purpose and the goal, it will help you to have a clear vision about what you want to achieve.

• Select the audience 
  
  The next step is to identify the target audience for the sales promotion activities that you are going to implement. Classify the audience into different groups based on your goals and their specific needs. This will help you get better results from the promotion activities.

• Finalize a budget
  Put down a number, a specific budget for the promotion activities. Try to stay within the budget and not go overboard as this will help you manage the expenses and have a clear understanding of the growth and profit that you will be making out of these activities.

• Use media channels

Use suitable media channels for different audience groups. Use different channels for different groups of audiences. Devise a clear communication strategy which will help your audience have a clear understanding of what you are trying to say.

Moving on, let’s have a look at all the different options that can be used as sales promotion activities in your next marketing campaign.

Different Sales Promotion Techniques

Having discussed the basic sales promotion strategies, let’s have a look at the different techniques that can be implemented. 

• Product Discounts 

One of the most common approaches is to offer product discounts. These discounts can vary from different products, brands, geographies, and other factors. These product discounts can be offered in form of discount coupons or codes that can be availed in the next purchase which further ensures recurring business from the customer.

For this you can also offer other discount coupons that can be availed on different platforms such as movie discount vouchers with CineRewardz by RewardPort. 

• Free Shipping 

For online and ecommerce platforms offering free shipping on products is another sales promotion activity that can be integrated. This is usually beneficial for first time customers as they feel confident and comfortable in ordering with free shipping. 

• Flash Sales 

If you are trying to run a sales promotion activity for a specific product or trying to introduce a new product in the market, offering flash sales is one of the best approaches to offer services to the audience. 

• Free Gift with Purchase 

Another approach is to offer free gifts with a purchase that the customer is making. These free gifts can range from a discount coupon to giving samples of new products that you are trying to launch. It can also consist of an old product that you wish to clear the stock for. Apart from this you can also integrate Sweepstakes by RewardPort to offer free gifts to your customers. 

• Assured Rewards

One of the best approaches is to offer assured rewards to the customers on their purchase or signing up with the brand. This will create a sense of belonging for the customer with the brand and create loyalty with the brand. 

• Loyalty Coupon

There is another aspect here to consider which is building loyalty and rewarding the loyalty of customers with assured rewards. For this you can integrate different services or programs from RewardPorts wide range of products and services such as CineRewardz, Subscription Nation and others.

RewardPort Leading Sales Promotion Agencies in India

To integrate best sales promotion activities in your business, partner with the best available sales & marketing companies in India. RewardPort is one of the best loyalty program providers in the country that can help you integrate sales promotion activities in your business.

Furthermore, here you get a highly professional and qualified team to manage your sales promotion activities. Additionally, these can be customized as per your needs and offer you the best possible results.

For more information get in touch with the experts here at RewardPort today.

Consumer Sales Promotion Activities To Enhance Customer Base.

Due to the increasing competition in every industry, consumer sales promotions have become extremely important for businesses these days. Sales promotions are the strategies that businesses use to attract customers, boost sales, and achieve other short-term business goals. Brand encourage their target audience and customers to make more purchases by offering them assured rewards in return. There are different types of sales promotion techniques that brands use for different purposes, such as free gift with purchase, exclusive discounts, welcome gifts, and many more.

However, when it comes to running sales promotions to expand your customer base, there is a set of specific sales promotion strategies that you can use. Here are some effective sales promotion activities to attract new customers:

1. Free Samples

Consumers are often afraid of spending money on new products as long as they are not sure about the quality. But how will your target audience know the quality of your product if they never get to use it? This is why offering free product samples can be a great idea. You can partner with some popular brands and get your free samples distributed along with their products. Whenever a customer purchases their product, he/she gets to try your product for free. If you run a service-based business, you can offer free trials in the same way.

2. Welcome Benefits

If you want to turn your leads or the registered users of your online store into customers, offering welcome discounts or freebies would be an effective way to do it. You can offer a great discount or some valuable freebies to all your first-time buyers. If distributing free samples seems an expensive idea, you can prefer this.

This encourages users to buy your product at a much lower price than its actual cost. If they like it, they will definitely repurchase it at the actual price as well. Your goal here is to attract new customers and encourage them to make their first purchase. Offering welcome gifts is one of the best ways to do it.

3. BOGO Deals

Consumers may be interested in your products, but not purchasing them due to high prices or any other reason. By running a ‘Buy One Get One’ offer on your products, you can encourage them to make a purchase. Consumers are more likely to purchase when they get such offers. It doesn’t only help you attract new customers but also boost your sales through existing customers. If you have a large stock of products that you want to clear soon, running a BOGO sale would be a very good way to do it.

4. Social Media Giveaways

If you have business accounts on social media platforms, you might have many more followers than your customer base. The people who follow you are obviously interested in your products or services. But how do you encourage them to engage more and try your products? One great way to do this is by running a social media giveaway contest. You can run a contest where three random purchasers are chosen as winners and receive exclusive prizes, such as electronics, lifestyle products, etc.

The prizes need not be necessarily from your brand. But to be eligible for the contest, your followers need to make at least one purchase above a certain amount. It will not only boost your sales but also increase engagement on your social media pages.

5. Scratch n Win Program

Involving gamification tactics in your sales promotion program is always a good idea. You can run a scratch-and-win win contest on your online e-commerce website or app. To encourage more and more people to participate, make sure to keep the eligibility simple. You can allow every registered customer of your online store to participate in the contest and win the prizes, whether they have made a purchase or not.

Just keep in mind that your goal is to onboard new customers and hence, you need to target those who have not yet bought your products. If they win a good discount coupon or freebie under the contest, they might be encouraged to make their first purchase.

Even your existing customers will be encouraged to make repeat purchases if they get to win discounts under such contests. Sales promotion companies like RewardPort can implement and manage such gamified promotions for your business, keeping the interests of your target audience in mind. Apart from ‘scratch2win,’ you get various other gamification options on RewardPort, such as ‘Spin to Win’ programs, sweepstakes, etc.

6. Product Bundles

Consumers are more likely to purchase product bundles on discounts rather than buying the same products separately. Offering product bundles at a collectively discounted price can have multiple advantages. It encourages customers to try more of your products. Let us understand how. Suppose you offer five products, but most consumers only prefer three of them. Offering product bundles of all five products at a discounted price will motivate them to try the other two products as well. This will not only attract more customers but also help you boost the sales for your least-sold products.

7. Flash Sales

Flash sales are discount offers that you run for a limited time period. Such offers aim to boost sales within a short period of time while attracting new customers at the same time. When you run a very good offer for a very short period, it creates a sense of urgency among your customers and they end up purchasing more than they had planned. You can even attract new customers with such sales. Many consumers wait for sales to buy a product of their choice. As soon as you run a flash sale on that product, they will try to purchase it as soon as possible so that they do not miss out on such a good deal.

8. Free Delivery & Returns

To minimize the fear of risk in your customers, you can offer free delivery and returns. Many consumers might be interested in your products but not purchase them due to the high delivery and return charges associated with them. By waiving these charges, you can allow your customers to order and try your product without any risk. This is one of the most effective sales promotion activities to consider if you aim to expand your customer base.

Choose RewardPort as Your Sales Promotion Partner

When running sales promotions for your business, you don’t only have to focus on attracting more customers but also ensure that these strategies are profitable. You should not spend more than your profits on promotions. For this, you need a well-planned sales promotion strategy that works for your business.

RewardPort, being the top sales promotion company in India, can help you select the best consumer sales promotions keeping the interests of your target audience in mind. The marketing team at RewardPort ensures that the sales promotion program aligns with the objectives of your business. With rewards starting from as low as Rs. 10, you can run an effective Loyalty program for your customers while keeping them engaged with the gamified promotions.

Different strategies used in consumer sales promotion for better sales

Every brand wants more sales, bigger customer base, and more revenue for which they integrate different strategies to enhance their sales and revenue. One of the most common approaches to be implemented is integrating a consumer sales promotion strategy.

Further in this blog we are going to discuss these consumer sales promotion strategies that you can implement in your business for better sales and generate more revenue.

Understanding Consumer Sales Promotion Strategies

Consumer sales promotion is a marketing strategy implemented by a brand that influences the customer to make an immediate purchase. For this brands employ different strategies such as discounts, coupons, free gifts, rewards and others.

This is done by creating a sense of urgency which pushes the customer to avail the limited time offer and reap the benefits of the purchase offer. Some of the most common approach used in a consumer sales promotion method are: 

Free samples 

Brands offer free samples of their products along with the original purchase of the consumer. This is usually used to introduce a new product in the market. This allows the customer to use the free sample of the product which then creates the demand of the product in the market and hence, creating more sales for the company.

Here the brand is not only promoting its new product but also creating the demand of the product before its availability in the market which creates a buzz about the brand, hence attracting more customers and more sales & revenue for the brand. 

Limited time discount 

Another approach for a consumer sales promotion plan is by offering a limited time discount price on certain products. Usually these products are the ones that are in enough quantity and the brand is trying to clear out the stock. However, this plays with the customer’s psychology and triggers them to buy the product due to its attractive discounted price. 

Free trial

Certain brands also offer a limited time free trial of their premium products. This allows the brand to promote their products and also create a demand for the premium product as well which will further trigger more customers to be associated with the brand.

For this you can include a partner like RewardPort and leverage their services such as Subscription Nation to offer subscriptions of a premium platform for a limited or free trial period.  

Free gifts

As part of a consumer promotion strategies, few brands also offer free gifts to consumers on purchase of a fixed amount or a certain product. This way the customer is inclined to make a purchase of the fixed amount to get the free gift. For integrating such a consumer sales promotion method you can browse services of RewardPort and integrate the most suitable approach such as Sweepstakes or At home rewards.  

Discount coupons 

Offering discount coupons that can be used on the next purchase is an assured way brands use to ensure a repeat purchase. Offering these discount coupons allows the customers to further leverage the offers and make more purchases. Additionally, customers further recommend the brand to their friends and family creating a word of mouth marketing initiative. This further provides the brand with an enhanced customer base and increased sales & revenue, generating more profit for the company.

Benefits of Integrating Consumer Sales Promotion Plan

Now that we have discussed the most common approaches used by a brand as part of their consumer sales promotion design, here are some benefits that as a brand you can leverage implementing consumer sales promotion strategies. 

Enhanced customer base

Employing a consumer sales promotion method allows a brand to enhance their customer base as more and more people would wish to avail the benefits of a consumer promotion strategies, hence they would get associated with the brand. 

Increased brand awareness

With a successful consumer sales promotion plan, brand awareness is increased as more customers get aware of the campaigns run by the brand and the benefits of the strategy being reaped by other customers. 

Increased brand recognition

Consumers would easily recognize the brand among other brands as they have an emotion towards the brand. It further allows the customer to pick the brand among various other brands. 

Increased revenue and sales 

Enhanced recognition and awareness leads to increased customer loyalty and customer base which in the end increases the sales and revenue of the brand, hence, more profit for the brand.

Word of mouth marketing

As more customers would be getting associated with the brand, they would talk about their experience with the brand. This word of mouth marketing would enable the new customers to trust the brand and make their investment with the brand.  

RewardPort and Consumer Sales Promotion

While integrating a consumer sales promotion plan in your brand it is essential to consider the goals and objectives of the brand. You also need to keep a close check on the target audience group in this approach. Further, you are required to have a suitable partner that can help you implement and integrate this consumer sales promotion method in your existing brand strategy.

RewardPort is one of the leading loyalty program providers in India which also offers consumer sales promotion design and allows your brand to integrate the process for expanding your customer base and generating more sales and revenue.

With RewardPort you get a highly professional team, seamless integration, value for money investment and can keep a track of all the activities as well. Further with RewardPort it is simpler to pick the right strategy for your brand and implement it for your benefit.

For more details, get in touch with the expert team of RewardPort and let us handle the consumer sales promotion strategies for your brand.

How Sales Psychology can Enhance your Marketing Plan

Why do humans make purchasing decisions? What motivates or persuades them to purchase? These are questions that every marketing person should ask and understand why people think and act the way they do. Before one jumps to the nitty- gritty of marketing tactics, it is important to understand the psychology of selling a product.

It’s as simple as it sounds. All humans have possible points that drive certain actions and are called triggers.  Eight out of ten buying decisions people make are based on emotions. So with just 20 per cent of these decisions devoted to pure logic, it only makes sense for marketers to know the psychological factors that sway people toward a specific brand or product.

Read on for takeaways based on psychology and triggers that can help you shape your marketing strategy:

1. Reciprocity:

The principle of reciprocity implies that when somebody gives us something we feel obligated to return the favour. In marketing and sales this means that you give prospects something that is valuable, and they’ll naturally feel like doing something in return. This ‘something’ that you offer can be alongside the purchase a prospect has made.

To effectively use reciprocity, you must be the first one to give the valuable to enhance the experience, the gift should be personalized and unexpected. Can be anything from free merchandise to professional content in terms of advices. Providing excellent customer service, great advice, and an exceptional product will make a customer more than willing to provide a testimonial in the form of positive reviews or referrals.

2. Commitment and Consistency:

Every phase of the decision-making process is a chance to deliver a valuable message that will acknowledge what’s important to the company’s values and that of the individuals purchasing the product. This can be achieved by incorporating value selling principles into targeted marketing campaigns that are supported by well designed, researched and meaningful data. Another key component is to solidify your brand image by being consistent in your messaging and provide great content which helps prospects achieve their goals.

3. Liking:

The principle of liking implies that people are more likely to be influenced by businesses and individuals they like and feel a connection with. The primary factors that play a role in influencing prospects are by establishing a common ground with them and being cooperative.

Different brands have seen to achieve liking by using celebrities to endorse brands, as people will transfer their fondness for the celebrity to the product the celebrity is endorsing. By sharing with prospects the brand story in the ‘About Us’ page and humanizing the entire brand which appeals to the emotions of individuals will help trigger liking.

4. Scarcity:

The principle of scarcity states that the fear of missing something can be a very imperative motivator. Whether the scarcity is real or just a perception, products seem to be more enticing when the availability is shown rather limited. Human behavior is such that, consumers are likely to purchase something if they informed that it’s their last opportunity to buy it. The fear of missing out an opportunity, offer, and product before it’s gone increases the chance that’ll purchase it in order to avoid losing out something.

5. Authority:

Individuals are more likely to listen and trust in individuals who are experts in their fields and are in a superior position, according to the theory of authority. People in a powerful position and who are industry experts in subject matter are often considered as industry experts. People are hard-wired to look up to authoritative figures to help them in their decision making process without question because it is assumed that they know the best.

Part of principle authority also involves developing credibility and admitting to the fact that you don’t know something. This not only makes the prospect believe that you are telling the truth but gives you time to research and give a knowledgeable reply.

6. Social Proof:

The social proof theory states that humans are social beings and when individuals are uncertain if they are supposed to behave or act, they will look to other individuals to imitate what they are doing and determine what they should do. By demonstrating that your product and company is trusted and popular with other people, Social proof can be applied to sales and marketing. They are more likely to follow suit if they catch sight of what is right through reference to what other people think is correct.

Psychology is not a magic trick that can force people to act the way you expect and want them to. By understanding these principles correctly and applying them in your strategies and marketing plan can persuade and influence potential and present customers to trust your product/brand and boost your sales.

What are the Most Trending Sales Promotion Programs? How are They Affecting the Businesses?

For any brand or company when it comes to sales promotion there is always some form of confusion going on as to how to approach the audience and how to strategize the sales promotion activities. If you browse the market you can observe that brands are opting for almost similar sales promotion, or incentive programs which have eliminated the surprise element from the entire process. This predictability of the program is causing the customers to opt out from such programs, however, with leading loyalty program providers such as RewardPort you can ensure that your sales promotion program is different.

Why Incorporate Sales Promotion Program?

Before you dive into selecting a suitable sales promotion program for your brand, understand why you even need the sales promotion program in the first place, what are its benefits.

• Generate New Leads 

By introducing certain forms of sales promotion activities or incentive programs a brand can easily generate new leads and customers. These promotion activities include rewards for new customers including free rewards or vouchers.

By incorporating a leader in loyalty programs such as RewardPort you can integrate several activities such as CineRewards for free movie tickets, or Scratch2Win for offering them scratch cards & offering them a chance to win a prize.

• Retain Old Customers

Brands often tend to forget their old customers once they have reached a certain milestone, but by incorporating exciting consumer program they can retain the old and loyal customers and recognise their loyalty towards the brand.

This can be done by rewarding them with different prizes or rewards which can develop a sense of belonging and build trust among the customers, urging them to stay loyal to the brand.

• Increase Brand Awareness

In order to generate brand awareness, certain brands can indulge in various sales promotion activities such as giving BOGO offers, cashbacks, free vouchers, or discount coupons. This helps to create a buzz about the brand in the market, pushing people to buy more of the brand.

You can integrate these activities by integrating a loyalty program provider such as RewardPort and ensure your sales promotion activities are seamless. With RewardPort you can leverage its different programs such as Sweepstakes, Subscription Nation, or Digiflix.

• Introducing New Product

Brands can also use sales promotion activities while they are introducing a new product in the market. This strategy includes either clubbing the new product with an already existing product with a BOGO (Buy One Get One) offer or providing cashbacks, scratch cards or discount coupons on these new products.

RewardPort is one such leader in the industry to offer such promotion programs using Scratch2Win, Freebucks or other products.

• Selling Old Stock 

When the old stock is not selling, brands often start sales promotion activities on such non-selling or old stock products to remove them from the shelf. These strategies can be integrated with leading loyalty program providers such as RewardPort and integrate their products such as Sweepskates and Scratch2Win.

• Increasing Revenue 

Any form of sales promotion activities when integrated in a brand eventually increases the revenue of the brand and helps them gain more and more recognition in the market. Further, recognising the old customers also builds the trust among them and hence, increased sales.

Trending Sales Promotion Activities

With each passing day, there is a new trend in the industry for different aspects of business, be it sales or marketing. When it comes to sales promotion activities there are new strategies coming out everyday that brands are integrating in their plans. Some of these strategies are successful and some fail due to certain reasons.

Here are some of the most common sales promotion strategies being incorporated by different brands that are helping them gain heights in their business.

• Cashbacks 

Consists of a certain amount of cashback on purchase of targeted products which provides customers with a sense of satisfaction and hence, urges them to make more purchases.

• Free Trial Products

Allows customers to explore the new products being launched by the brand and hence, creates a buzz about the upcoming product in the market. It also helps brands to gather a form of feedback on the products.

• Rewards

These rewards can be in the form of gift cards or a free product along with the product that the customer made. These rewards allow customers to feel special and urges them to make more purchases with the brand. For this you can integrate loyalty programs from RewardPort such as CineRewards or Sweepstakes.

• Gamification 

It includes programs such as spin the wheel which makes the customer more involved in the entire process of making the purchase and hence, develops a bond with the brand. For more information you can browse the gamification program by RewardPort.

• Discount Coupons & Vouchers

Offering customers a form of discount coupon or free voucher that they can redeem on their next purchase ensures a long term relationship as this is a never ending cycle. This allows the customer to build their loyalty to the brand and further refer the same to their peers as well.

• Subscriptions

For this you can incorporate the Subscription Nation program by RewardPort and offer your loyal customer subscriptions to different OTT platforms or other platforms for a time period of 3, 6, or 9 months depending on the brand.

Transforming Businesses

The above mentioned consumer program ensures that there is a trust and bond developed between the customer and the brand. Further, this bond helps brands to gain profits and based on this already established loyal customer base brands launch new products, catering to the needs of the customers.

These sales promotion activities and incentive program are helping the brands to generate awareness and develop brand loyalty among the customers. This is transforming businesses as the brands are now having a reliable customer base and a solid relationship with them which helps them to generate more revenue, and recognition in the market.

Additionally, brands as a form of recognition offer various benefits to its customers in form of lower price products, enhanced quality and wide range of products for their different needs. Here brands can partner or integrate with loyalty program providers such as RewardPort and let them handle the process of creating a sales promotion program that caters to their needs.

Sales Promotion by RewardPort

Companies such as RewardPort consist of different loyalty programs and solutions that can be implemented into different clients and their varying needs of sales promotion activities. RewardPort’s programs such as CineRewards, Subscription Nation, Gamification, Freebucks, or Scratch2Win are designed in such a way to cater to different clients and offer them enhanced sales promotion activities.

Furthermore, RewardPort is one of the leading loyalty programs provider and has been catering to a plethora of clients in different segments such as FMCG, health & lifestyle and other. Hence, can understand the needs and requirements of your brand and offer suitable solutions.

Festive Sales Promotion Ideas across the World

Businesses today need to re-imagine their online marketing efforts when going overseas. The marketing efforts can’t achieve heightened success unless the sales promotion strategy is grounded within the dynamics of the geographic area. This technique is commonly known as Geo-targeting. There are varied festivals celebrated by the people across the world. A sound sales strategy incorporating cultural differences serves as an underpinning for effective online sales promotion efforts.

Sales promotion ideas:

1. Add a festive touch to your online campaign

Firms need to create magic and nostalgia around their sales campaign which will evoke a sense of joy & warmth in the minds of the buyers in the region where the festival is celebrated. The graphics should speak of the festivals and the spirit of it. This will have a magnetic effect on the buyers and they will instantly connect with your brand.

2. Email marketing

The email marketing is undoubtedly the best and a must tool to be utilized during the festive season. Offer product discounts to new customers and rewards to your old customers to get maximum reach and engagement. This is one tool that can generate good figures of converted customers. Ensure you are creative with your email captions.

3. Campaign timeline

The offer should run throughout the festive season for instance the Christmas week should offer highly-targeted campaigns across the week preceding the festival day. This will keep a constant interest about the offers and increase the awareness levels about offered products or services to engage greater number of new customers.

4. Create a sense of urgency

Online advertisements have to be smartly designed keeping in view the duration of the festival. A call of action needs to be planted using words which limit the duration of the offer. This will urge the people to grab their hands on the discounts at the earliest and avail themselves of the offer.

5. Remarketing

Customers can be found be in multiple phases of the marketing funnel. Hand–holding the customers and guiding them through this marketing funnel along every step can be successfully achieved by remarketing technique. For instance, for any incomplete purchase, a reminder greatly helps to convert the potential lead to a buyer. Remarketing is definitely yet another successful sales promotion strategy.

6. Language customization

It is a no-brainer that the online message needs to be customized for its language to reach effectively across the different geographical locations. And the catchy phrases used in either online adverts or the landing pages should reflect the sentiments of the locals.

Effective Consumer Sales Promotion: How it can transform your business

 

The fight for customer attention is very tough, and every company in the market is fighting over the chance to grab customer’s attention. The question here is- how many of them are successful in doing so? Are they achieving what they had targeted for?

For some the answer is yes, while for others it’s a big no. The reason being that the competition out there is neck-to-neck, and when it comes to sales strategies there is no holy grail or set standard procedure. However, there still are certain tips and tricks to help you increase and elevate your company’s sales.

Tips for Better Sales Strategy

• Selecting the right target audience
• Rapidly changing customer needs
• Best experience makes the sale
• Selling a solution to problems
• Devise a good sales promotion strategy

Decoding Sales Promotion

A consumer sales promotion or sales promotion is a marketing strategy often used by different brands to create awareness for their products and boost their sales. These promotional activities or campaigns are available for a limited time which creates a sense of urgency among the customer and influences them to make the purchase.

These strategies are valid for both B2B or B2C companies, the only difference is the target audience and the process of promotion. Below we have listed various sales promotion activities often used by different companies.

• Free Samples

Companies often distribute free samples when they are launching a new product in the market. This strategy offers dual benefits to the brand, first they are creating awareness about the coming product.

Secondly they are creating a trust bond with the target audience by handing them the products. These free samples encourage customers to try and even offer their feedback and reviews on the product. 

• BOGO Offers

Buy one get one offer is used by various companies for one major reason, clearing out the stock of the product that has not been selling great. This is an added advantage for the customers as they are getting a good deal of two products at the price of one.

Additionally, this combo offer attracts more customers to your product and brand, eventually increasing the sales. 

• Free Trails

Allowing one time, 15 days or 30 days free trial is a very common practice that we have seen usually in certain gyms, mobile applications, automobiles and OTT platforms. This allows the customers to try your product, gain some confidence and then make the purchase.

This strategy allows customers to build trust in the brand before making a purchase and offers the brand to provide the best experience to ensure the sale.

To offer clients with this service RewardPort has designed Subscription Nation. With this you can send gifts or free trials for a limited period of time 3,6, or 9 months as per your convenience. 

• Free Gifts

When we shop from a particular store or brand quite often, at times we have received certain free gifts. These are loyalty programs run by the brand to reward the customer loyalty toward the particular brand.

However, at times free gifts are also distributed to customers in a random selection process. These free gifts provide a sense of recognition and bonding between the customer and the brand which ensures more purchase by the customer. 

• Cashbacks 

From a customer’s perspective getting a cashback because you just spent some amount of money on a purchase feels rewarding. It is exciting to receive money because you spent some money.

These cashback offers allow customers to make purchases of a certain amount which is one of the most common consumer sales promotion strategies being used by different brands. 

• Contests

Often there are different contents running in stores offering certain prizes, or a discount to customers. This creates a sense of attachment with the brand as you get involved in these contents, be it in the offline store or on the websites.

These contests can be categorised as spin the wheel, scratch & win, lucky draw, or first ten customers. This consumer sales promotion strategy is built to engage the customer with the brand and feel the connection between the two.

Scratch2Win by RewardPort can be integrated into your brand for introducing the factor of gamification and offering rewards to your customers. With Scratch2Win customers can scratch the cards and will be awarded with some gifts, making it more exciting for the customers. 

• Coupons 

Discount coupons are one of the most common approaches to consumer promotion. On purchase of a certain product or amount, customers are given discount coupons to be availed on the next purchase. This ensures that the customer is engaged with the brand for a longer period of time.

Availing these coupons ensures customer loyalty and makes it simpler for the brand to target further consumer sales promotion strategies for such customers, offering additional benefits.

RewardPort’s My Choice of Gift is an electronic gift voucher that can be redeemed by the customer for purchasing any online products. With this customers can make purchases of products of their own choice.

• Referral Rewards

Referral bonuses or discounts are the strategies used by the majority of online stores. In this approach, there is a certain reward for the customer if they refer their friends or family members to either install and register on the store or make a certain purchase.

This also allows brands to expand their business beyond the regular customers, and spread awareness about their products and brand.

CineRewards by RewardPort offers movie vouchers for customers which can be integrated in your brand’s referral rewards and lure more customers to refer your brand to their peers. This will enhance the marketing of your brand, making it appear more customer centric and appealing to them.

• Free Shipping 

Most online stores are now offering free shipping either on the purchase of a certain amount or on select items. With this consumer promotion strategy brands are encouraging their customers to make purchases from online stores.

This allows brands to mark their presence in the digital world as well, further enhancing their customer base and increasing the sales.

How can it Transform Businesses?

For any business be it B2B or B2C, without customers there is no business. Businesses are adopting various consumer promotion strategies to enhance their business, increase sales and generate more revenue. These consumer promotion techniques can vary as per the requirements of the business and target audience.

The above-listed are some of the most common consumer sales promotion strategies to be adopted. These methods have been performing well in the market and have helped businesses grow further.

With digital marketing and other social media channels being available, consumer sales promotion strategies are becoming more aggressive. Majority of the brands have an online presence and can direct their promotion strategies on these channels for better results.

Moreover, involving customers in a digital channel becomes easy as the customers are present online most of the time and can be easily involved in the promotion activities.

Consumer Promotion Activities by RewardPort

RewardPort is a leading loyalty solution provider in the industry, with various solutions available from consumer promotion to loyalty solutions. Embedding these consumer promotion activities becomes easier with RewardPort because of the experienced team it consists of and the diverse portfolio of customers.

RewardPort is the right partner for you if you are looking to involve consumer promotion techniques for your marketing strategy.