Loyalty Program

The Changing Face of Loyalty Programs in The Travel Industry: Understanding What Consumers Want

The loyalty program industry has now become more competitive than ever. Every brand in every industry is trying to retain maximum customers by offering them rewards and incentives. When it comes to the travel industry, standing out in the competition seems even more challenging. The loyalty program landscape has changed to a great extent in the travel industry. One of the major reasons behind this is the decline in customer retention rates that travel companies experienced during and even after the pandemic.

In order to make a travel loyalty program successful, it is now crucial for companies to understand what customers actually want and how customer expectations can be fulfilled. Let us understand how loyalty program companies in India are reshaping their strategies to make travel rewards more effective:

What is a Travel Loyalty Program?

Travel loyalty programs are loyalty or reward programs run by travel businesses, including airlines, railways, cruise line rewards, etc. By running these reward or incentive programs, the aim of travel companies is to encourage more customers to travel with a specific brand. Travel loyalty program members can often get discounts on their flights or other travel bookings, access VIP lounges, free drinks or snacks, and other exclusive benefits while traveling.

The competition is rising in every industry and the same goes for the travel industry as well. To stand out in this competition, travel companies run loyalty rewards programs to provide their customers with extra travel incentives for traveling with them.

The Recent Shift in Loyalty Programs in the Travel Industry

Although loyalty programs have been in existence since the 1700s, they were not always the same as we know them today. Loyalty reward programs in their beginning stage were entirely different. With the continuous evolution of technologies and increasing digitization, the loyalty program landscape has changed to a great extent. The travel industry is one of the top players when it comes to customer loyalty programs.

The loyalty programs, as we see them today, came into existence in the 1980s and the travel companies have been continuously refining their loyalty programs since then. A lot of travel companies have partnered with credit card issuers to expand their customer base and guess what? This is quite a wise strategy used by these companies.

However, the major change has come after the Covid-19 pandemic. Even though the pandemic has ended, the travel industry has still not overcome what it lost during the pandemic. Now, travel companies are again looking for a different loyalty program approach to attract and retain customers.

Emerging Trends in Travel Loyalty Programs

Some of the top trends that are shaping the future of loyalty programs in the travel industry are as follows:

3. Easily Accessible Rewards: Travel companies are now redesigning their loyalty programs to provide customers with higher accessibility and control over the rewards. They are offering tier-based programs, rewards based on achievable spend thresholds, and other flexible rewards that customers can earn more easily. Also, the goal of travel companies now is to genuinely maximize benefits for their customers by offering a wide range of redemption options.
4. Lifestyle Rewards:Instead of just offering travel-related rewards, travel companies are now focusing on adding value to the everyday lives of their customers. The most profitable customers earn the most premium rewards and benefits that are beyond travel advantages.
5. Relevance:Consumers now prioritize brands that offer good experiences and whose offerings align with the values of customers. Therefore, by offering more relevant rewards, personalized experiences, and building emotional relationships with customers, travel companies are trying to drive long-term engagement and loyalty with their reward programs.

Tips To Design a Travel Loyalty Program That Works

We are already into 2024 and as a travel company, it becomes crucial for you to stay updated with the latest trends. If you are planning to redesign your loyalty program or partner with a loyalty program company, you can consider the below-listed tips to create an effective loyalty rewards program:

1. Don’t Completely Abandon Your Loyalty Program; Add More Value to It

Instead of just completely abandoning your current loyalty program, try to find out ways to add more value to your customers’ lives. You can do this by incorporating the latest trends into your program. Continue to offer travel-specific rewards that you offer and include the following things in your program:

• Lifestyle rewards like hotel, restaurant, and movie coupons make your customers feel that you care for them even beyond just travel
• Gamification and loyalty badges to make the program more interesting
• Brand-based community to provide your customers a sense of belonging to your brand

2. Make Rewards Easy to Understand and Access

Your rewards program shouldn’t be too complicated to understand for the users. Try to keep it as simple as you can. The fewer steps there are in your loyalty program’s registration process, the higher participation you will see. Also, make sure that the requirements to earn the rewards are not too hard to fulfill. You can instead run tier-based loyalty programs to offer rewards based on how much a customer spends. But, just make sure that your loyalty rewards are easily accessible to each customer and can be easily redeemed.

3. Pay Special Attention to User Experience

Consumers, especially Gen Z and millennials, are more inclined towards brands that offer great experiences. Keep in mind that even a single bad experience can take a customer away from you forever. So, just try to ensure that your customers are well-treated and you fulfill your duties as a business serving them. It’s the digital era and a negative user experience can impact your brand image badly. If a user shares a negative experience with your travel company on social media, you will lose many potential customers.

4. Think of the Long-Term and Offer Tier-Based Benefits

If you are allowing your customers to use miles against 100% of their booking amount, you are probably following the wrong strategy. A customer might just consume all the miles at once and never look back at your brand. To make sure that this doesn’t happen, you can run tier-based loyalty programs, allowing customers of different tiers to use miles against different percentages of the booking amount.

For example, customers of Tier A can redeem miles against 90% of the booking amount, customers of Tier B can use miles against 70% amount, and Tier C customers can use it against 50% of the booking amount. With this, you can ensure that customers keep coming back for more.

Choose RewardPort as Your Loyalty Program Partner

In order to design a loyalty program that aligns with your customer’s interests and is also up-to-date with the latest market trends, you might need professional help. Being a top loyalty program company, RewardPort has the right amount of experience and expertise required to reshape a loyalty rewards program as per the changing needs of a particular industry. With a wide range of reward options, the team of marketing professionals at RewardPort can help you come up with a perfect loyalty program that works for your travel business and retains maximum customers.

For any further details, get in touch with our marketing experts today!

Latest Consumer Promotion Trends That Are Shaping The Future of Marketing

As the new technologies continue to evolve, brands are now more inclined to offer personalized experiences based on customer preferences. This is significantly changing the entire consumer sales promotions landscape. Instead of running generic reward programs or following the same traditional sales promotion methods, brands now leverage data-driven insights to design their strategies. In order to stay competitive, it is now important for brands to leverage the latest technologies like data analytics, AR, etc. Apart from these, trends like gamification and increasing concern for sustainability, also seem to reshape the future of marketing.

Let us discuss some emerging trends that are impacting the way sales promotions work and how you can incorporate them into your strategies:

1. Incorporating Sustainable Practices

Sustainability is becoming a major concern for consumers these days. They prefer brands that follow environmentally friendly practices, such as using recycled materials for packaging, reducing the usage of plastic, etc. By incorporating sustainable practices or messaging into your consumer sales promotion strategies, you can establish a positive brand image and give consumers a significant reason to purchase from you.

You can run an online campaign that delivers a strong message in favor of environmental sustainability. Consumers find ways to contribute to a greener earth and if you give them a chance to do this, they would not miss out on it for sure. Encouraging sustainability not only helps you attract more customers but also enables your brand to stand out in the crowd.

2. Hyper-Personalization

Personalization is another emerging trend in the world of consumer sales promotions. Brands are now running personalized promotions based on the interests and preferences of their customers. It must be understood that every consumer has different interests and they expect different experiences from a brand. To tailor to the needs of every customer, brands can leverage data analysis to understand their interest areas and send personalized offers accordingly.

One of the biggest examples of personalization is sending product recommendations based on the purchase history and interests of your customers. If you are running sales promotions like a Buy 1 Get 1 offer or a flash sale, let your customers know by recommending relevant products that they can buy at heavy discounts during the promotion. This will encourage them to take action as their interest is being aligned with a sense of urgency.

3. Digital Rewards

Digital rewards have become highly popular these days. You can integrate your rewards program with digital currencies. To make your sales promotions more effective, you can offer exclusive rewards that consumers can only earn if they make purchase during the promotional period. This not only encourages them to participate in your consumer promotions but also improves their experience.

With the advent of new digital technologies, offering instant rewards to customers has become easier for brands. It gives customers a sense of instant gratification and encourages them to make return purchases. Reward companies like RewardPort can help you choose from a wide range of reward options, including Airpac, Vacpac, Sweepstakes, Scratch2win, and many more. You can incorporate these digital rewards into your consumer promotion strategies and make your customers’ buying experiences even more interesting.

4. Changing Consumer Demographics

The changing demographic of consumers is among the most influential factors shaping the future of marketing and sales promotions. As millennials and Gen Z consumers are more inclined towards social media, brands should consider taking advantage of social media platforms for the better reach of their consumer promotions. By running promotions or campaigns that align with your customers’ interests and values, you can earn their trust and encourage them to make more purchases.

5. Gamification and AR

Gamification has become an important aspect of sales promotions for quite a few years now. This is because consumers these days love the feeling of competition and getting rewarded. You can incorporate gamification strategies into your sales promotions to drive higher engagement and sales. Some common examples of gamified sales promotions include social media challenges, giveaway contests, leaderboards, etc. RewardPort, being a top tech-enabled sales promotion company can help you gamify your sales promotions, keeping the interests of your target audience in mind.

Talking about AR (Augmented Reality), many brands are already leveraging it to improve customer experiences. You must have seen some cosmetic brands that allow customers to virtually try their products before purchasing them. You can also do something like this to offer something unique and innovative to your customers.

6. Data-Driven Decision Making

The importance of data is only increasing with every passing year. It’s 2024 and data holds the utmost importance for businesses. In order to provide customers with the best experiences and make the best out of marketing efforts, brands are focusing more on data-driven decision-making today. Data analytics helps you get insights into what your customers prefer. You can gain meaningful insights after analyzing customer data and use this information to send personalized recommendations and offers.

7. Building Communities

This is yet another trend that has been in existence for several years and we can expect it to stay for many more years to come. By building a community around your brand, you can make your customers feel more connected and become brand advocates. The increasing popularity of brand communities is the reason why Instagram and WhatsApp have launched features like ‘broadcast channels’ and ‘communities.’

As it is a group of people sharing the same interests, they would love to connect with each other. Allow them to create content, collaborate, and share their experiences of your brand on social media. This will eventually make them feel that they are a part of your brand and they will more likely stay loyal for longer.

8. Subscription-Based Promotions

Running subscription-based promotions is another widely popular and effective strategy to acquire more customers and improve sales. You can run sales promotions, such as discount offers or Buy 1 Get 1 deals, exclusively for customers who are a part of your subscription program. You might have seen various market players using this strategy. For example, Amazon provides various benefits to its Prime members, including faster and free deliveries, early access to the latest movies and series, and many more.

You can use a similar strategy and encourage your customers to become your brand’s paid members in order to get access to all your sales promotions. Once they become paid subscribers, they will most likely become repeat customers of your brand and will purchase more frequently.

Align Your Consumer Promotions With The Latest Trends with RewardPort

As more and more brands are enhancing their consumer market sales promotion strategies, the market has become more competitive. It’s now challenging for brands to stand out in the competition. In order to do that, you will need to come up with innovative sales promotion ideas and ensure that your customers’ experiences are not hampered.

Being a reputed sales promotion agency, RewardPort can help you run consumer sales promotions that align with your customer’s preferences and work in favor of your brand. With a wide range of reward options and gamification strategies, the marketing professionals of RewardPort can design a program that is engaging and effective at the same time.

Engaging Gen Z and Young Millennials With Sales Promotions in 2024

As Gen Z is moving towards adulthood, the importance of marketing to Gen Z and millennials is increasing with every passing year. We have entered 2024 and newly evolving technologies have already changed a lot in the way how sales promotions work. But technology is not the only factor reshaping sales promotions. It also depends on the changing interests and preferences of the younger generations. This is the reason why top sales & marketing companies in India now pay special attention to consumer needs and interests when building promotional strategies.

With this article, let us understand why it is important to engage Gez Z and millennials in your sales promotion programs and how you can do that:

The Importance of Engaging Gen Z and Millennials

Gen Z and millennials have become important audience segments for brands as they are considered the most influential generations so far. Gen Z is the largest generation globally and holds the utmost buying potential. And after that, the second most important generation to target in this decade is that of millennials. The spending power of Gen Z consumers is estimated to be $360 million in the US alone. This gives us an idea of how important it is to focus on these younger generations when running a marketing or sales promotions campaign.

Sales Promotion Strategies to Target Gen Z and Young Millennials

Gen Z and millennials form a large part of the target market of brands today. To make your sales promotion strategies successful in this Gen Z-dominated era, it is crucial that you pay attention to the interests and preferences of these generations. When partnering with a sales promotion agency or designing a promotional campaign on your own, keep the below factors in mind to engage Gen Z and millennial consumers:

1. Align Your Offerings With their Expectations

Gen Z doesn’t only look for the quality and price when purchasing from a brand, but they also consider if the brand’s core values align with theirs. Also, Gen Z and millennials are more inclined toward brands that offer sustainably produced products.

It has been found that more than 68% of Gen Z consumers expect brands to be socially responsible. By aligning your brand with social causes such as gender equality, inclusivity, sustainability, etc, you can make Gen Z and millennials feel positive about your brand and make your sales promotions more efficient.

2. Create Short Form Content

Younger generations like short-form content like memes, reels, engaging GIFs, etc. By incorporating these elements into your sales promotion strategy, you can attract more Gen Z and millennial consumers. You can use Gen Z language, i.e. short forms like Iykyk (If you know you know), GOAT (Greatest of All Time), and many more in your content to make it more engaging and relatable for your target audience.

Content plays a key role in making your sales promotion a success. Make sure that you follow the trend and use the latest Gen Z words in your ad copies, social media contest copies, marketing emails, etc, to drive maximum engagement.

3. Build a Community Around Your Brand

Many successful brands like Sephora (the beauty brand) are already doing this. Millennials and Gen Z consumers prefer brands that they feel connected to. And the best way to do this is by building a community around your brand. This allows consumers to connect and communicate with people who share their interests. You can do this by creating social media groups and channels.

Once you have a large community, you can even organize offline events. Allow your customers to share their views, create and co-create content, and become your brand advocates on social media. This makes them feel like they are a part of your brand and encourages them to engage more.

4. Gamify Their Shopping Experiences

Gamification can make the shopping experience of your customers even better. Gen Z and young millennials love the sense of getting rewarded for their purchases. And when these rewards are integrated with gamification strategies, they become even more interesting. By leveraging gamification-based sales promotions, you can ensure better customer experiences, which may result in more repeat business and improved customer loyalty.

You can partner with RewardPort, which is one of the top sales promotion companies, and leverage gamification strategies to make your promotions more impactful. RewardPort specializes in designing and running gamified sales promotions with plenty of reward options including sweepstakes, scratch2win, and a wide spectrum of games to engage your customers.

5. Offer Instant Rewards

Another thing that Gen Z and millennials seem to prefer is instant gratification. As soon as they make a purchase, reward them and give them a reason to come back. Now with the digitization of almost everything and continuously evolving technologies, it is easier than ever to offer instant digital rewards to your customers. If you are promising something under your sales promotion program (such as a discount coupon, cashback, or free gift), make sure that the customers get it as soon as they make a purchase.

6. Opt for a Mobile-First Promotional Strategy

In this mobile-first era, you cannot afford to not optimize your sales promotions campaigns for mobile devices. Both Gen Z and millennials are mobile-first generations. One thing that is always with them is their mobile phone.

Therefore, to make your promotions reach the maximum potential customers, you must ensure that your website or app, where you run campaigns, is mobile-friendly, has an interactive user interface, and has a fast loading speed. To improve the overall experience of your target audience, it is crucial that you focus on offering them the best mobile experience.

7. Send Personalized Offers

Personalization of offers is another aspect that becomes significant for brands targeting Gen Z and millennials. These generations crave personalized experiences. You can segment your target audience based on their demographic, interest areas, and other factors. After segmentation, you can design personalized offers or campaigns for each segment, which makes the program more interesting for them to participate in.

8. Leverage UGC (User-Generated Content)

UGC (User Generated Content) holds the utmost importance in the eyes of Gen Z and millennials. Gen Z consumers tend to trust users more than the brand, i.e. they believe in what users say about a brand more than what the brand says about itself. But how do you encourage your customers to create content around your brand and product?

This can be done by running contests or challenges on social media. Some examples include giveaway contests where you encourage your customers to share their experience with your brand or social media challenges where customers make videos about a specific product from your brand and the best video creator wins a gift.

9. Stay Updated With Trends

If you aim to run effective sales promotions in 2024, you will have to ensure that you stay updated with the latest trends and build promotions around them. If a meme is going viral, try to relate that to your brand to boost engagement among the Gen Z audience. If there’s a trending song, try creating a related reel on it, and so on. Brands that align their marketing strategies with ongoing trends tend to see higher Gen Z engagement than the ones that don’t pay much attention to social media trends.

10. Focus on Omni-Channel Marketing

An omnichannel marketing strategy always works better with millennials and Gen Z. Try to integrate your online and offline marketing strategies rather than focusing on just one of them. If you are running a sales promotion program, try to make it accessible to your online as well as offline customers. This becomes an important aspect to consider for brands that sell products online and also have offline outlets.

Partner With RewardPort To Design Sales Promotions Targeted at Gen Z & Millennials

RewardPort is a trust sales promotion agency in India, which is known for developing data-driven promotion strategies for brands and helping them reach their marketing goals. By incorporating gamification and the latest trends into your sales promotions, the marketing team at RewardPort can ensure maximum engagement from millennials and Gen Z consumers. The wide range of reward products, including sweepstakes, scratch2win, Cinerewardz, Gamebucks, etc, can make your sales promotions more interesting and effective. For any further queries or details, you can get in touch with our experts.

Contact us today to refine your sales promotion strategy.

A Guide to integrate channel partner program

In the current market trends, channel partners are playing a major role in business growth. Channel partners have always been a major driving force for every business’s growth. With changing trends, businesses these days are required to integrate channel partner program to encourage the contribution of these channel partners.

Further in this blog we are going to discuss in detail what channel partner solution, its benefits and how you can implement these in your business as well. Let’s dwell into details.

Decoding Channel Partner Program

A channel or dealer partner program is a set of marketing strategies being implemented by a company to encourage the third-party vendors (resellers, distributors) to sell their products and services further.

These channel partners play an important role in helping the brand to establish their presence in the market with their wide channel network and connections. They further act as a bridge between the company and the end-customers where the company cannot reach directly.

In addition to this, they also support the customers, help the companies to expand their reach, boost more sales and generate more revenue as well.  To further encourage these channel partners, companies often incentivize, and reward them on achieving a fixed target in terms of sales or customer reach.

Why Integrate Channel Partner Incentives?

Since we have already established the fact why companies appoint and reward the channel partners from their network, here are some benefits that companies can leverage by offering rewards for channel partners. 

1. Enhanced Customer Reach

With the help of channel partners companies can expand their customer base and reach new customers as well. For this channel partners are incentivized and further motivated to bring in more new customers for the brand. 

2. Acquire New Customers

For channel partners to acquire new customers, companies often provide a certain reward or recognition to these channel partners via their dealer partner incentives. 

3. Boost Sales

Offering rewards and incentives to channel partners and dealers further pushes them to perform better which helps to drive more sales for the company and help them make more profit in the end.

4. Lead Generation

Channel partner incentives enhance the dealer performance which encourages them to drive more leads and customers for the company and help them grow. 

5. Create Brand Awareness

With the help of channel partner incentives, companies can easily advertise about their brand and products in the market which can help to generate brand awareness and further help to generate more revenue for the company.

Key Elements of Channel Partner Program

Here are the key elements that are to be included in designing a channel partner program. 

1. Defined Goals & Objectives

First and foremost start by defining your goals and objectives that you wish to achieve by implementing the channel partner solution. Having defined goals will help you plan and strategize accordingly and achieve your goals while also keeping a track of the progress. 

2. Partner Selection

Next step is to select the channel partners or dealers that you wish to partner with. Consider their expertise, reach and network before partnering with any channel partner. Have a clear communication with your channel partner in terms of expectations and goals.

3. Onboarding & Training

Now that you have decided for the partners, start with the onboarding process and offer them training in regards to your products and services. These training sessions are required for them to have a clear understanding of your products and enable them to further explain your offerings to customers when required. 

4. Enablement

Enable your channel partners with all the resources they need and require in the process. Offer them any additional support such as product training if required and help them get familiar with the company services. 

5. Performance Monitoring

Now that your channel partners are ready and in the field, start by monitoring and evaluating their performance. This would help you have a better understanding of how your channel partners are contributing to the growth of your company. 

6. Incentivizing

Based on the performance monitoring, offer your channel partners with incentives that they deserve and appreciate their hard work and dedication. These rewards for channel partner are essential to boost their morale and help them perform better in future. 

7. Regular Communication

Lastly, establish a regular communication channel with your channel partners and dealers. This communication would further allow them to bring in any queries, issues or suggestions they might have to you and vice-versa.

Channel Partner Program Examples

Now that we have covered most basic points regarding implementation of a channel partner program, here are some of the most common examples that you can integrate into your marketing strategy for channel partner incentives or dealer partner incentives. 

1. Gift Cards or Vouchers

Offering gift cards or vouchers to your channel partners as a part of channel partner incentives is one of the most common approaches. Here you can offer your channel partners with scratch cards which consist of a discount voucher or code.

Integrate Scratch2Win or Sweepstakes with RewardPort.

2. Experience Based Gifts

By redefining the experience of your channel partners you can reward their dedication towards your brand. CineRewardz with RewardPort offers movie vouchers which helps to offer them a new movie experience. 

3. Tier Based Program

Tier based or point based program promotes channel partners from one tier to another based on certain criteria- achieved targets and offers them rewards with RewardPort such as Subscription Nation, Digiflix and others.

Concluding Thoughts

RewardPort is a leading loyalty program provider in the country that offers channel partner program to be integrated into your marketing strategy for rewarding the channel partners. Here you get a dedicated expert team to help you with the entire process of implementing channel partner solution.

With round the clock support, monthly tracking, support team and expert guidance, it is truly your best choice for implementing a channel partner program. For more information get in touch with our expert team today.

How has the employee rewards program changed the dynamics of employee performance?

Whenever a business talks about its backbone or the biggest supporter, it usually refers to its employees. To ensure these employees are rewarded, motivated, and appreciated companies integrate employee rewards program.

For every company it is essential to implement such employee rewards programs to retain their employees and encourage them to perform better. In a survey conducted it has been found that 85% of employees tend to stay back with a company where they feel valued.

This value usually comes from recognition and motivation which if provided on a regular basis can have a significant impact on the employee’s retention rate. Further in this blog we will be discussing how an employee rewards program impacts the employee performance and helps in retention as well.

Defining Employee Rewards Program

A set of activities being implemented by any company to boost the morale of employees and motivate them to perform better, recognize and reward their hard work is defined as a successful employee rewards program.

In a survey it has been observed that 40% of employees expressed the need of being recognized and rewarded for their achievements and dedication. In addition to this, in a company where employees are rewarded and recognized regularly for their efforts, their working efficiency tends to increase up to 45%.

A motivated employee will feel more enthusiastic to work and perform better in the workplace. This will not only improve employee’s efficiency but will also improve the overall performance and growth of the company as well.

Benefits of Employee Rewards Programs

Having discussed the basics of implementing an employee rewards program, here are some of the major benefits that you can reap off. 

1. Increased Productivity

Implementing an employee rewards program motivates the employees which results in increased productivity of the employees. In addition to this, employees tend to take more responsibilities as they feel valued in the company and feel belonged.  

2. Enhanced Working Environment

Another benefit is that it enhances the work environment. As all employees feel valued, motivated, and valued there are less disputes among employees and hence creates a more positive work environment for all the employees and management as well. 

3. Boost Morale of Employees

Rewarding employees at a regular interval keeps their morale high and pushes them to keep performing better every single day. These rewards and incentives work as a source of motivation for the employees to achieve their targets. 

4. Optimize WorkFlow

Next benefit is that it allows employees to come forward and discuss any issues they might be having. This helps to optimize the workflow for increased productivity and efficiency. 

5. Increased Retention Rate

Motivated and encouraged employees tend to stay for a longer period of time with the company, hence, increased retention rate and less work for the HRs to retain the employees.

Intrinsic & Extrinsic Motivation

Now that we have talked about motivating employees with different strategies. Broadly there are two types of motivational techniques- Intrinsic and Extrinsic.

As the name suggests Intrinsic motivation comes from within such as personal development, sense of fulfillment, achievements, passion and others. Whereas extrinsic motivation comes from external factors such as bonuses, rewards, incentives, or promotions.

Employee Rewards Programs are a combination of both intrinsic and extrinsic motivation. It uses extrinsic rewards or motivation to ignite intrinsic motivation. This further results in increased productivity, higher efficiency and higher performance as well.

Employee Rewards Programs Examples

Moving forward with the discussion, let’s have a look at some of the most common and successful employee rewards programs that have been implemented by companies. 

1. Performance Based Rewards

First and foremost criteria is offering performance based rewards to employees. It includes programs such as ‘Employee of the Month’ or ‘Star of the Year’. For this category of rewards you can integrate different programs from employee rewards programs companies such as RewardPort and offer your employees best rewards. 

2. Gift Cards or Incentives

Offering gift cards or incentives for achieving their targets is another form of recognition or reward being offered by companies to their employees. CineRewardz by RewardPort is a perfect example of this which allows employees to have a relaxing time and enjoy a movie show. 

3. Weekend Getaways

Next most common example is to offer your employees a weekend getaway which is sponsored by the company. Here you offer your employees or selected employee air travel tickets and can integrate AirPac by RewardPort for the same. 

4. Public/Social Recognition

Everyone loves public recognition and getting recognised on company social media profiles. This pushes the employees to perform better and work with enhanced dedication. 

5. Peer Recognition

When your peers recognize your efforts and dedication, that recognition feels even better. Hence integration peer recognition is another form of employee rewards program to be integrated in your strategy.

Employee Rewards Programs Companies

When it comes to integrating employee rewards programs in a business strategy, there are various employee rewards programs companies available that can help you with the process. Companies such as RewardPort offer you with these opportunities and services to recognize and reward their employees.

With RewardPort you can easily integrate different programs, customized as per your needs as well. The expert and experienced teams here offer you enhanced services, expert guidance and campaign tracking as well to help you assess the effectiveness.

Furthermore, these services can offer you a simple process to help you keep your employees motivated throughout and recognize their efforts. In addition to this, the expert team is also available round the clock for any support required.

For more information please get in touch with our team today!

What are Loyalty incentive programs, and how can they be integrated into business?

Brands are always fighting for customer loyalty Program and attention with their innovative approaches and campaigns being integrated. This has led to loyalty incentive programs becoming a staple for all businesses.

These customer incentive programs allow businesses to reward their repeat and loyal customers by offering them certain additional benefits and incentives. The role of these incentive programs is not limited to rewarding loyal customers, but is also a great initiative to acquire new customers and expand the customer base.

In this article we will be exploring the loyalty incentive programs and how beneficial they are for businesses and contribute to their growth as well.

Understanding Loyalty Incentive Programs

In simple terms, a loyalty program is a program or service that is intended to reward the loyal customers of a brand or business for the sole purpose of retaining customers for a long period of time. These loyalty programs are designed in such a way that they incentivize the loyal customers and also attract new customers to become a part of the brand and get a chance to avail the additional benefits.

For instance: you have been going to a specific restaurant for a long time and now you are their loyal customer. The restaurant offers you preference even during rush hours, offers you new items in their menu and certain discounts as well.

Who wouldn’t love that! This is a perfect example of loyalty incentive programs being integrated into any business. Brands use the same theory and incentivize their loyal customers, ensuring a long term bond with them.

Benefits of Reward Incentive Programs

Describing the loyalty incentive programs, let’s have a look how beneficial it can be for a brand to integrate these incentive programs into their marketing strategies. 

1. Enhanced Customer Loyalty

Offering your loyal customers extra incentives, rewards or benefits further allows them to feel valued, appreciated and associated with the brand. This creates a major impact on the customer loyalty, allowing the customers to feel loyal and obliged towards the brand. 

2. Increased Customer Base

Loyal and appreciated customers are bound to spread more about your company, products & services, and additional benefits they can take advantage of to their friends and family. This helps to increase the customer base for your business and helps to acquire more new customers. With enhanced customer experience you can further retain these new customers and convert them into loyal customers for the brand. 

3. Customer Engagement

Integrating customer incentive programs allows the customers to interact with the brand and with the campaigns that you have designed. This increases the engagement rate of the customers and pushes them more towards engaging with your brand, hence increasing their trust and bond with your brand. 

4. Increased Revenue & Sales

Loyal customers are bound to come back for repeat purchases which helps to increase the sales and revenue for your business. This is one of the major benefits of implementing these incentive programs in your marketing strategy. 

5. Customer Behavior Insights

Since customers are interacting more with your brand, and have been coming back for repeat purchases. This provides you with more insights about the customer behavior and helps to understand how they would react to your new coming campaigns. These insights can be further leveraged by brands to personalize their campaigns for getting more traction and more engagement rate.

Integrating Reward Incentive Programs

Here are simple steps that you can follow for integrating or implementing reward incentive programs along with your marketing campaigns.

• Define your goals that you wish to achieve with this program
• Select and identify a target audience
• Define a fixed budget for running your program
• Design a reward structure that is relevant to your target audience
• Incorporate gamification with RewardPort for making it interactive and engaging
• Pick a communication channel, and draft a clear communication plan
• Launch the program
• Analyze and optimize your program as per needs

Loyalty Incentive Programs to be Integrated

Now that we have discussed the basics of integrating loyalty incentive programs with a brand’s marketing strategy. Here are some examples of incentive programs to be integrated into your strategy:

• Gamification to make the entire process engaging for the users to interact with and offer their details as well for future references. This can be integrated with RewardPort for more efficiency and can be customized as well.
• Subscription Nation with RewardPort offers you subscriptions for a fixed time period and can be integrated for rewarding your most loyal customers as a reward.
• Digiflix is another approach to be integrated with RewardPort that offers you vouchers for various OTT platforms that you can stream.

These loyalty incentive programs are designed to reward and make the loyal customers feel valued by the brand. Along with this, they also play a major role in spreading brand awareness and acquiring a new customer base for the brand.

The only key point of consideration left to discuss is the right loyalty program provider such as RewardPort to integrate these programs. RewardPort being one of the leading providers of loyalty programs is experienced enough to offer such programs and integrate these in your marketing strategy.

In addition to this, the expert team here at RewardPort also ensures easy integration with progress tracking, and customization as per the needs as well. Offering round the clock support in case of any queries or technical issues by the support team is another major benefit of picking RewardPort as your loyalty incentive programs provider.

For more information you can also get in touch with the expert team here and get your loyalty incentive programs integrated in your business strategy today.

Employee Rewards Programs: The Key to Enhanced Employee Performance

For every business it is essential to recognise the employees for their contributions and hard work. In today’s world where an employee is juggling multiple responsibilities, it is becoming increasingly important to show them appreciation for their efforts and dedication. For this businesses are required to integrate employee rewards programs into their strategies.

Giving your employees a pat on the back for all their hard work and dedication is going to benefit you in the long run and further contribute to the success of your business. What’s required is for you to focus on the employee appreciation and ensuring they feel motivated throughout.

What are Employee Rewards Programs?

In simple words, activities for employees are integrated by the company to ensure that the employees are motivated and appreciate their hard work being put in for the company’s growth. For this companies are required to recognise, appreciate and incentive the employees.

This process of offering corporate employees reward have a positive impact on the employee’s motivation and mental well being as well. A motivated employee can perform ten times better than a demotivated employee. Hence, integrating  such programs for employees is required.

Key Elements of Employee Rewards Programs

Moving forward, let’s have a look at some key elements that make reward program employees a successful campaign for the company and employees. 

1. Spontaneous Recognition

First and foremost point to consider while designing activities for employees is to keep the entire process spontaneous for the employees. This would keep the employees motivated to perform and be on top of their game throughout the time.

Additionally, having a spontaneous programs for employees will ensure maximum efficiency of the activities being performed. This would motivate the employees throughout and push them to deliver their projects on time and make them more enthusiastic to participate in these events as well. 

2. Equal Participation & Opportunity

Ensure that all the employees and teams are given fair opportunities and chances for participation. This would ensure that there is no bias and the process is fair for all the employees and team members as well.

To ensure equal participation you can motivate the employees to come forward with their thoughts and ideas that can be integrated, make them feel valued and appreciated. This way employees will be participating in these activities and will be performing as well. 

3. Maximum Visibility

While integrating or implementing activities for employees, one important point to consider is the visibility of the campaign. For this to ensure proper communication, all employees should be aware of the campaign and the communication should be visible to all.

Maximum visibility will further increase the chances of the employees to come forward and participate in the activities for employees. 

4. Aligned with Objectives

The corporate employees reward program that you are integrating should also be aligned with your company objectives as well. This would further ensure that the employees feel valued as they see you valuing your company objectives as well. 

5. Frequent Recognition

These recognition programs should be frequent: on a monthly basis to further ensure employees feel rewarded, valued and appreciated. In addition to this, frequent recognition will also ensure that employees are highly motivated to perform better and are keeping up with their performance as well. 

6. Meaningful Incentives/Rewards

The incentives or rewards that are being offered to employees should be meaningful and not for the name sake to actually have an impact. Offering rewards that employees can relate with will further ensure that employees are motivated to achieve more such rewards and recognitions in the future, hence, motivated to perform better.

Integrating Employee Rewards Programs

Now that we have established the most basic and important points of employee rewards programs, let’s glance through some examples of available reward programs employees. 

1. Employee of the Month

One of the most common activities for employees to integrate is ‘Employee of the Month’. This allows employees to keep their performances on top and earn the reward. For this you can give your employees various gifts such as movie tickets, discount coupons for making them feel rewarded.

For this you can integrate CineRewardz with RewardPort and offer your employees a relaxing gift on this ‘Employee of the Month’ ceremony, instead of giving away just a certificate. 

2. Birthday/Anniversary Celebration

Next is to celebrate employee birthdays and their work anniversaries. This would again make them feel valued and appreciated for their hard work. For this you can offer the employees a variety of gifts that they can leverage such as Sweepstakes, Subscription Nation or others from RewardPort. 

3. Wall of Fame

Adding a wall of fame in your office where you can post the achievements of all the employees, and post pictures of high performing employees. This would motivate all the employees to work better and put in more effort. 

4. Activity Friday

You can designate Friday as the day of the week where you can execute or plan for different activities for employees that would offer them some time away from work and help them relax as well.

Further in these activities also you can reward a small gift to the winning employees and make them feel more appreciated. This would motivate other employees to participate and win rewards in the next games.

RewardPort and Employee Rewards Programs

Having discussed all the major points of integrating an employee rewards programs to be integrated in the system. The only key aspect left is choosing the right partner to help you through the entire process of integrating and implementing these reward programs.

RewardPort being a leading loyalty program provider is fully equipped to offer you such programs and allow you to get the programs customized as per your needs as well. In addition to this, the highly experienced team also allows you to get more insights about your campaigns.

Get in touch with our expert teams today.

How consumer promotion strategy helps a business to scale their business?

Consumer preferences can change in a flip second. It requires the companies to keep this under consideration while designing their consumer promotion strategies. Implementing a successful consumer promotion strategy is a crucial aspect of marketing for all the brands these days.

However, depending on the brands, these strategies can be customized and integrated into the marketing system. There have been various instances where brands have implemented a consumer promotion strategy and have reaped off benefits.

Further in this blog, we are going to discuss how you can integrate such consumer promotion techniques in your business and make more out of your strategies.

Decoding Consumer Promotions

These are a set of different strategies being implemented by a brand to get their target audience or consumers attracted to the brand, and gain customer loyalty for the brand as well. This would help their business to get more profit, make their name and mark presence in the market among their competition.

Furthermore, depending on the preferences of the brands, these consumer promotion techniques can vary from adding sales, sweepstakes, rebates, coupons, sample products, and loyalty programs as well.

Benefits of Consumer Promotion Strategy

Having said that consumer promotions can help a business get more traction and more customers attracted to their business. Here are some of the proven benefits of the same. 

1. Customer Base Expansion

Once your business integrates a consumer promotion strategy, it helps your business to get more and new customers attracted to your business. This is done through promoting certain additional benefits that the customers can avail such as discounts and coupons.

These additional benefits have a significant impact on the consumer mindset and hence pushes them towards the brand to avail such benefits. Furthermore, this allows the customers to get associated with your brand for a longer period of time. 

2. Customer Loyalty

Ensuring that the customers that once get associated with your brand are getting an enhanced overall experience will sustain them for a long time. This can be done by offering them additional loyalty points and benefits such as early entry to a sale, more discounts and other benefits. This would further allow the customers to stay with the brand out of loyalty and better experience.

3. Brand Presence

Another benefit of integrating consumer promotions is increasing the brand presence in the market. If you are adding these promotion techniques to your business, more and more customers are bound to get attracted and hence, will help to get the word spread about your brand and products. This would further contribute to generating brand awareness and presence among the competition as well.

4. Boost Sales

Increased brand awareness and presence, more customers will help to boost up your sales and generate more profit for your business. This would further enable you to put more effort and budget into these consumer promotion techniques and the cycle goes on.

5. Revenue Generation

More sales helps you get more revenue for your business. This will further contribute to the growth of your business and allow you to further enhance your customer base and customer experience.

Implementation of Consumer Promotion

Having established the basics of consumer promotions, let’s glance through the implementation process of the same.

• Identify the purpose of implementation of the consumer promotion
• Identify the right target audience for your campaign
• Put aside a fixed budget that you would require for the implementation
• Decide on the type of consumer promotion strategy that you wish to implement- sweepstakes, sales, loyalty program, or discount coupons.
• Create engaging content for attracting the audience
• Set measurable goals to assess the effectiveness of the campaign

Types of Consumer Promotions Available

Finally, coming to the most important point. There are various types of promotions available in the market that you can integrate into your marketing strategy. However, not all are a good fit for you, hence, choose the one that is most suitable for your business.

For instance, you wish to clear out your stock and get more customers, and implement a Sales promotion strategy for your business. This will help you clear up the stock and get more customer attention as well. You can also integrate discount coupons in this as an additional benefit for the customers and ensure repeat business.

Next you can integrate Sweepstakes with RewardPort and reap the benefits, while ensuring customer satisfaction for better customer experience. This will help you ensure that the customers are satisfied and are recommending your brand and products to their peers, friends and family.

You can also integrate a loyalty program for the loyal customers of your business and make them feel valued. Implement a loyalty program with RewardPort and get it customized as per your preferences and make the most out of it.

Final Thoughts

Now that we have established the importance and benefits of integrating a consumer promotion strategy in your business. The final thing to discuss is the brand or the partner that you pick for this. RewardPort is one of the leading loyalty program providers in the country.

With its experienced and expert team you can pick the most suitable consumer promotion strategy for your business and get it customized as per the needs as well. Furthermore, here you can also get expert guidance with the experts and help you have a clear understanding of the consumer promotions.

Along with this, you get round the clock support with trackable campaigns for assessing the effectiveness. For more details get in touch with our expert team today and get your consumer promotion integrated in your business today.

How to Integrate Consumer Promotion Ideas in Your Business?

In 2024, creating a clever and engaging enough ad to capture customer’s attention is the hustle. Integrating consumer promotion ideas in a business strategy will further allow the businesses to scale their business, add more sales and generate more revenue as well.

Furthermore, there are a wide range of options and consumer promotions techniques available in the market that can be implemented in the business to achieve the numbers. Launching a new product in itself is a struggle, designing a consumer promotion strategy is another hurdle.

Since, there are endless possibilities and consumer promotion examples available in the market it is overwhelming to decide which one is suitable for your business. Hence, to ease out this process for you, further in this blog we will shed some light on some of the most common consumer promotions examples and how you can integrate them into your business.

Defining Consumer Promotion

Consumer promotion is a marketing strategy that is implemented by any business to create awareness for their new products or launch a new product in the market. The goal of this is to expand the customer base and offer the customers with your new products and offer attractive deals to ensure they stay loyal with the business.

Moreover, here are some of the most common consumer promotions examples for you to browse through and have a better understanding of the overall processing. 

1. BOGO Offers

This is one of the most common consumer promotion examples to be integrated in any business. Here consumers are given a deal of Buy One Get One which further allows them to get a free product on the original purchase.

This builds a repo of the business for the consumer and allows them to feel special by getting this deal. Here in the actual investment price, the consumer is getting two products which makes them feel rewarded. 

2. Free Trails

Another approach is to offer a free trial of your new products or services being launched in the market before the consumer makes an investment. This free trial will help the consumers to experience the product or services without making an investment or purchasing the product/services. Furthermore, this free trial can help the consumer to make a decision based on the experience they had during the trail. 

3. Flash Sales

A different approach for consumer promotion is conducting flash sales where the consumer gets an attractive discount on the product range and are more inclined to make the purchase. Hence, more brand awareness and more growth and sales as well.

Apart from this flash sales are a great way of adding value to the consumer purchase experience and allows them to explore other products and range by the brand. This way the brand easily expands their consumer base and offers attractive deals for the consumers. 

4. Free Gifts/ Sample Products

Offering free gifts or sample products with the original purchase is another strategy that can be implemented by the businesses. For this you can either add a sample product of a new launched product or a free gift from your existing product range.

For this you can integrate Sweepstakes from RewardPort for offering the consumers with free gifts and products. This will further allow the consumers to feel connected with the brand and form a sense of belonging as well.

5. Discount Coupons

Another consumer promotion examples is by offering the consumers with discount coupons. These discount coupons can either be redeemed on their next purchase which will ensure repeat business. Alternatively, these discount coupons can be availed on a specific product range for promoting that product.

Additionally, the discount coupons or vouchers can also be used on other experiences such as CineRewardz by RewardPort that offers movie discount coupons, enhancing the overall experience of going for a movie. 

6. Contests

Another interesting consumer promotions examples is by organizing different contests to keep the consumers engaged and entertained. As a prize of these contents certain gifts would be offered to the winning consumer which can be your new products or launched product range.

Additionally, you can integrate Scratch 2 Win by RewardPort for the users to get engaged while revealing their price.

Integrating Consumer Promotion

Since every consumer is different, the approach being implemented by the business ought to be different. While designing a consumer promotion strategy the following points are to be considered:

• Choose the target audience with utmost care
• Decide which channel or medium of communication you are going to use such as e-mail marketing, offline campaigns, social media or other.
• Carry out a thorough research to have a clear understanding of the competitors and what strategies they are implementing to design something unique.
• Testing and optimization of strategies on a regular basis for integrating new strategies and pointers that can help.
• Constant monitoring of the strategies to track the success of the consumer promotion strategy being implemented.
• Ensure that you are adding value to the overall consumer experience with the brand to ensure a loyal customer base and repeat business as well.

These points will help you integrate a successful and effective consumer promotion strategy as per the needs of your brand and will further help you expand your existing consumer base.

RewardPort and Consumer Promotion

Being a leading provider of loyalty programs, RewardPort offers a wide range of options for integrating consumer promotion techniques in the business. These strategies are designed to suit the needs of your business and can be further enhanced, customized as per the changing goals and desired outcomes as well.

Along with this, the experience team of RewardPort ensure seamless integration of these strategies in your business along with constant monitoring and tracking of the strategy and keep you updated with the overall process.

For more information and details you can get in touch with the expert team here at RewardPort and integrate your consumer promotion strategy today.

Why is Employee Engagement Important for Retaining Employees?

Employees for any business are their dedicated gems that contribute to the growth and success of the business. In order to keep these gems shining it is necessary for businesses to appreciate their efforts by integrating some employee engagement programs into their strategies.

Any business would not want to lose its employees and replace them with new one’s hence, these employee engagement and loyalty programs are a must. Businesses these days are becoming more attentive to their employees and are trying different ways to retain them, where employee engagement programs are trending.

Why is Retention Necessary?

Around 80% of HR experts have said that employee retention is a must for all the businesses and hence, it is imperative that certain strategies, employee engagement programs are implemented to ensure this.

Employee retention is beneficial for the business as it helps to reduce the time and resources spent in the overall process of hiring and retaining which can be taxing for the business and even the employees involved in the process. Apart from this, productivity of the entire team dips in when these changes are being made, hence, the business faces certain challenges and losses.

Furthermore, for every business’s success its employees are responsible and are to be appreciated via these employee engagement and loyalty programs. For this certain employee engagement rewards can be offered as a token of appreciation for their hard work and dedication.

Impact of Employee Engagement

When employees feel engaged and valued, they are more likely to continue working with the organization for a longer period of time. Employee engagement program are further required to ensure that employees can communicate openly about the issues they are facing, any challenges or hurdles.

With an effective employee engagement and loyalty program, employees can openly communicate and grow in an appreciative environment. Along with this, it helps to make the workplace a better place for all. This contributes to the success of the business and its employees as the environment is good for all to work and their efforts are being counted, appreciated and rewarded.

Furthermore, this supportive environment contributes to productive and effective working which results in being recognized and rewarded for their hard work.

Moreover, here are some tips for you to follow while devising an effective employee engagement program. 

1. Onboarding Sessions

One of the best ways to ensure employee retention is by starting it from the first day itself with a robust and detailed onboarding process. For this you can use internal communication channels to let the employees know about a new employee joining which can further help the new employees to settle down easily.

Here you can offer the new employees certain appreciating tokens or onboarding gifts for them to have an enhanced experience. 

2. Open Conversations

Every month set a date aside for the employees to have an open conversation and discussion with the management regarding the issues and challenges they are facing. This would allow an easy flow of communication and allow both the parties to get on the same page.

Furthermore, this would help the employees to feel heard, valued and comfortable once the issues are addressed from the management. 

3. Peer to Peer Appreciations

Another aspect of offering employees appreciation is the one that comes from their peers. Since peers work closely with each other, they can offer a better overview and appreciation of the peer’s work. Additionally, the appreciation coming from the peers have a major impact on the working efficiency and productivity as well.

For this appreciation, different employee engagement rewards can also be integrated such as CineRewardz by RewardPort to offer free movie vouchers, Sweepstakes, and Scratch 2 Win to offer additional rewards.  

4. Feedback Sessions

Organizing detailed feedback sessions every few months can further help employees to communicate their challenges and issues while also offering their feedback on the management policies. This can help the management to better understand the employee’s needs and offer them suitable solutions. 

5. Monthly Events

Company getaways, dinners or any other events can be organized for the employees to engage and take some time off the work to relax. For this you can either plan a dinner with the entire team, or plan an offsite trip while integrating AirPac by RewardPort to offer flight tickets and vouchers to the employees as a form of appreciation. 

6. Internal Communication

Lastly, having a robust internal communication channel to track the progress of the employees and their achievements based on which the employee engagement rewards can be offered. These rewards can however range from a couple of movie voucher tickets, discount coupons, social media recognition, to limited time subscriptions to certain OTT platforms and others by integrating RewardPort.

As a result of integrating such employee engagement activities, it has been observed that 20% of employees feel motivated to offer new perspectives and ideas at the workplace and feel appreciated as well.

It further indicates that having robust employee engagement programs will help the employees to have a better understanding and bonding with their employers and will be retained for a longer period of time.

Employee Engagement with RewardPort

In the best interest of employees and the employers having an effective employee engagement and loyalty program is a must and is to be implemented by all. Hence, it is important that these employee engagement programs should be integrated from a leading provider such as RewardPort.

With RewardPort’s excellent and experienced team it becomes easier for the brands to integrate, track and manage these employee engagement rewards and programs. Furthermore, these can be customized as per the needs of the business and suit the requirements to offer better results.

For more detailed you can get in touch with the expert team of RewardPort and get your employee engagement program integrated today.

How Channel Loyalty Program Can Help Your Brand with More Sales?

Are you looking out for some ideas to strengthen your channel Partner program? Channel partners are often considered the backbone of a business as they act as the medium between the brand and the final users.

Hence, it is necessary to reward and recognize these channel partners by integrating some channel loyalty program. A neatly crafted loyalty program will help the channel partners to take ownership of the sales and take an initiative to contribute more towards the growth of the brand and their personal as well.

For different brands, there are different strategies available in the industry that can be implemented as loyalty program in India. However, the options available in the market can lead to confusion as well, hence, here are some options for you to explore and understand how these channel loyalty program can help to drive more sales.

What is a Loyalty Program?

A loyalty program or a channel loyalty program is a set of strategies integrated in a brand’s initiatives which can help to recognize the efforts of the channel partners associated and reward them as well. The objective of integrating these loyalty program is to strengthen the relationship between the channel partners and the brand by supporting their efforts.

Here you can offer incentives, rewards and recognition, support, additional training for ensuring that the channel partners feel a part of the brand and get a sense of their hard work being rewarded which ensures more efforts from their end to get the rewards again.

Why Integrate Channel Loyalty Program?

It is evident that having such a system in place that can recognize and reward the efforts of channel partners is beneficial for the brand and for the channel partners as well. Furthermore, here are some more points to shed light on the importance of integrating a channel loyalty program in India. 

• Building Relationship

Recognizing the channel partners and their efforts will help you to establish a stronger relationship with them. This strong relationship will be further strengthened with the loyalty program being integrated in the brand strategy. The sense of appreciation will further allow the relationship between the brand and the channel partners to be further strengthened and enhanced. 

• Enhanced Brand Recognition

Offering channel partners the appreciation for their efforts will further push them to add in more efforts and hence create more brand awareness which will result in more brand recognition among the target audience. 

• Increased Partner Engagement

Channel loyalty program ensure that channel partners are more comfortable with the brand and hence are more inclined to engage with the brand with any issues and communicate openly. 

• Higher Sales and Revenue 

Since the channel partners will be more inclined and comfortable with the brand and will be putting in efforts to create more awareness for the brand. This will help to drive more sales and revenue for the brand and hence allow the brand along with the channel partners to grow. 

• Better Communication

Allowing the channel partners to interact with the brand will further increase and enhance their communication which will further have effect on the channel-brand effective communication. For this the brands are required to offer the channel partners with a safe and comfortable environment to talk and interact. 

• Competitive Edge

Rewarded channel partners, leads to more efforts and hard work, which further provides the brand with a competitive advantage in the market among other competitors in the market. Furthermore, this allows the channel partners to showcase their recognition and influence more such channel partners towards the brand, contributing to the growth of the brand.

Different Channel Loyalty Program in India

Moving on, having established the importance of integrating channel loyalty program, let’s glance through different types of channel loyalty programs available for you to explore. 

• Value-added Rewards

Be it channel partner or any other partner, they appreciate value-added rewards and incentives more as compared to the traditional monetary incentives or rewards. For these value-added rewards brands can partner up with loyalty program providers such as RewardPort and integrate different programs such as CineRewardz, Sweepstakes, or Subscription Nation all of which can add value to the channel partner’s experience and make them feel more appreciated. 

• Referral Incentives 

For referrals, channel partners should be offered a form of incentive for referring and adding value by introducing more channel partners to the community. For this brands can add different incentives such as FreeBucks, Digiflix and others which offers them a relaxing feel and allows them to have a comfortable experience. 

• Rebates 

For hitting a specific target number or sales, channel partners can be offered rebates which will reflect on their efforts and hard work contributed towards the brand’s growth. This further allows the channel partners to feel rewarded and appreciated.  

• Vouchers and Gift Cards

Lastly, brands can add different forms of discount vouchers, or gift cards to be offered to channel partners which would offer them an appreciation for all the hard work they are putting in for the brand. These vouchers can be offered on a monthly or bi-montly basis depending on the brand strategy.

For this you can integrate CineRewardz, AirPac or VacPac to the channel partners and show them gratitude for their undying efforts and support for the brand.

Channel Loyalty Program with RewardPort

RewardPort being one of the leading providers of loyalty programs in India, offers a wide range of channel loyalty program which can be integrated by different brands to appreciate and recognize the efforts of their channel partners.

To leverage this, brands can pick from a wide range of products such as CineRewardz, Subscription Nation, Digiflix, and others. With the expert and experienced team of RewardPort it becomes easy to track, maintain, and integrate these loyalty programs in the brand’s strategy.

For more information get in touch with the expert team of RewardPort today and get your channel loyalty program in place today!

What should your Reward Program constitute of?

A loyal customer base is key to a stable and thriving business nowadays. A loyal customer base who purchases from you on a regular basis doesn’t just help you stabilize the business but also helps in getting the word out. Customers who come back or what we call ‘the repeating customers’ can increase sales by 47%. Customer loyalty programs are proven methods to sustain and grow profits. 5% increase in customer loyalty can increase the profits of the company by 20%. However, in the current market scenario having a traditional loyalty program is just not enough to survive let alone make profits. Brands have to incorporate the customer’s social and behavioral actions and expand loyalty rewards. But customer retention is the biggest obstacle that almost 60% of the business face.

Just having a loyalty program in place isn’t enough. It needs to be engaging, compelling, and beneficial for the business, customers, as well as the channel partners.

Benefits of  Having Right Loyalty Program:

Save Money

Many companies nowadays continue to try to attract new customers but what they should be doing is retain old customers. Retaining old customers is far less expensive than acquiring new ones.

Increased revenue

The reason behind this is that the customers are already loyal to the brand and are likely to spend more hence increasing the revenue.

Make customers feel appreciated

A loyalty reward program that is personalized according to the social and behavioral actions of every individual customer, they feel appreciated and it sets an emotional connection with your brand.

Growth

A good loyalty program is never stagnant. It keeps on creating better communication with the customers, measures loyalty through engagement on a daily basis, gather valuable data from customer behavior, etc.

We certainly know what’s worse than dying loyalty is a dying loyalty program. Undying loyalty is something which is very rare and hard to maintain. So what should a basic reward program constitute of?

Few Key Elements that Every Loyalty Program should have:

Frictionless

Loyalty programs should be easy for customers to join and use. One thing that customers don’t want is giving out their personal details or information when they are signing out. Make sure the customers know that it’s easy and be sure to reveal the benefits of the program upfront.

Exclusivity

One thing that customers love is exclusivity and personalized rewards. If something is available to everyone, it’s usually special to no one.

Compelling

Rewards should be compelling enough to make the customers do some work too but not too much. You can’t afford to give away rewards for every other purchase, but it can’t require 20 purchases to redeem either.

Brand

At the end of the day, it’s all about building your brand and thinking about why your customers come back to you. This should be at the core of every reward you offer.
In conclusion, having a loyalty program is not enough. Keeping up with market trends and consumer behavior is also important. So start with understanding the customer base