Uday Oil – Creating Consumer Stickiness with Direct Cashback

Case Studies Consumer Goods Food & Beverages
PrevNext

Overview:

Uday Oil leveraged RewardPort’s cashback solution to build preference for its edible oil brand among price-sensitive consumers in Gujarat.

Client Background:

Uday Oil Group operates in the competitive edible oil space where pricing and promotional schemes heavily influence buying decisions.

Industry Challenges:

Retailers often intercept B2C offers, and end-users rarely receive the intended benefits. Driving repeat consumer purchases while bypassing middle layers is a major challenge.

Objective:

To directly reward consumers and foster brand loyalty without relying on retailer intervention.

Our Solution:

RewardPort rolled out a digital cashback campaign:

  • Consumers received up to ₹100 cashback per pack.
  • A tech-driven system ensured rewards reached actual buyers.
  • On-pack communication drove awareness and participation.

Results:

  • 50,000+ consumer redemptions successfully processed.
  • Noticeable lift in repeat purchases and brand recall.
  • Enhanced perception of Uday Oil as a value-driven brand.

Conclusion:

Uday Oil’s campaign is a classic example of how D2C cashback can drive sales while giving consumers more reasons to stay loyal.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.