Philips: 12 Month Movie Offer Case Study
Client: Philips
Campaign Website: Philips 12 Month Movie Offer
Campaign Objective:
Philips sought to differentiate its customer rewards by offering high perceived value and long-term benefits. The goal was to establish sustained customer engagement beyond the point of sale, enhancing brand loyalty.
Strategic Approach and Offer:
Philips, in partnership with RewardPort, developed a unique offer – a 12-month movie voucher. Customers who purchased any Philips product were eligible for a couple’s movie voucher, valid for one movie per month for two people for a year. This approach was crafted to ensure ongoing customer engagement with the Philips brand.
Implementation and Execution:
The campaign was promoted through various digital channels and in-store branding. The registration and redemption process for the movie voucher was streamlined through the campaign website, ensuring a user-friendly experience.
Impact and Results:
This innovative approach led to an increase in Philips product sales, as customers were drawn to the added value of the long-term movie offer. It successfully enhanced customer satisfaction and brand loyalty, with customers remaining engaged with Philips throughout the year.
