Philips

Case Studies Electronics
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Philips is a highly trusted brand that manufactures a wide range of products ranging from beauty, health and hi-tech medical equipment. Their products feature advancement in technology and are considered to be highly reliable. Innovation is key to their growth strategy and Philips switched to ‘Innovation and you’ as their tagline in 2013

THE CHALLENGE

The client wanted to build an engaging campaign around the Indian festival of Raksha Bandhan (celebrating the bond between a sister and a brother) as a strategy to make a larger connect and enter the Indian household.

THE SOLUTION

Our team decided to make this a special occasion and bring out memorable moments for the sister-brother duo. There is nothing to beat a movie outing together which formed the basis of our campaign. We build an integrated campaign offering movie tickets for siblings on purchase of Philips products.

THE Outcome

The campaign spread smiles and created a spike in the share of voice for the brand on social media leveraging the festive chatter

OUR CASE STUDY
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Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.