Nivea

Case Studies Personal Care
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Nivea has always been a favourite personal care brand with emphasis on skin and how skin impacts your appearance and accompanying health. Nivea has continued to find ways to strengthen its association with consumers building partnerships with sports, concepts: like the Real Madrid tie-up in Kenya for Nivea Men under the #UpyourGame theme or the #WearYourSkinWithPride campaign.

THE CHALLENGE

The client approached Reward Port with a brief to create awareness and high reach for its range of products – lotions, sprays and roll-ons in a fashion market of Kenya.

THE SOLUTION

The RewardPort team picked consumer signals from Social media and realized consumers love for sports, esp soccer was standing out clearly. Building footwear as an important part of the campaign, whether for play, work or party was adopted as the strategy. We joined hands with Bata and created a campaign allowing Nivea consumers to get shoe vouchers on purchase of Nivea products.

THE Outcome

With a high perceived value and an attractive proposition from the world’s no.1 skin care brand, the campaign was an overnight success.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.