Maharaja Tea – Enhancing Brand Loyalty with Assured Cashback

Case Studies Consumer Goods Food & Beverages
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Overview:

Maharaja Tea collaborated with RewardPort to launch a long-running cashback campaign aimed at driving repeat purchases and retaining loyal consumers in Madhya Pradesh.

Client Background:

Maharaja Tea is a regional leader in the packaged tea market, offering a wide range of blends. The brand enjoys a strong presence in tier-2 and tier-3 cities.

Industry Challenges:

Tea is a highly commoditized product with minimal brand differentiation. Consumer decisions are largely price-driven, and retaining loyalty is difficult without ongoing incentives.

Objective:

To encourage brand switching from unorganized players and increase repeat sales with direct-to-consumer cashback rewards.

Our Solution:

RewardPort structured a simple, effective cashback campaign:

  • ₹50 cashback on every pack via digital redemption.
  • No complex steps, ensuring high accessibility.
  • Long-term visibility across the consumer base.

Results:

  • Over 300,000 redemptions processed.
  • A sustained uplift in repeat purchases over two years.
  • Strengthened brand trust and visibility in the region.

Conclusion:

The cashback campaign for Maharaja Tea was a prime example of how simple financial incentives can drive long-term consumer loyalty in traditional FMCG segments.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.