L’Oréal Paris

Case Studies Personal Care
PrevNext

L’oreal has been an integral part of consumers beauty routine. Whether its hair care, make-up or skin care they have brought our successful products. The skin care category has had products for all occasions with the promise of healthy and youthful skin.

L'Oreal Paris Skincare

THE CHALLENGE

The client wanted to increase their market share in the skin care category and succeed in creating a stronger loyal base that continues to make L’oreal a part of their daily regimen.

THE SOLUTION

Our study of the consumers of L’oreal revealed in an important aspect: that ‘skin and beauty conversational moments’ hold a special place in their lives. This led to our belief that to engage women consumers with L’oreal products creating conversational moments could be a winning strategy. We built a campaign that rewarded consumers with coffee vouchers and a chance to physically meet Indian actor, Sonam Kapoor building high perception and equity for the range.

THE outcome

The campaign created enormous buzz and sales.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.