Drishyam Dhoop – Winning Retailer Preference in a Crowded Market

Case Studies Consumer Goods Home Retail
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Overview:

Drishyam Dhoop turned to RewardPort to create a retailer rewards campaign that would strengthen channel engagement and ensure top-of-mind placement at retail counters.

Client Background:

Drishyam Dhoop is a manufacturer of incense and fragrance products catering to spiritual and religious consumers across North India.

Industry Challenges:

The incense stick market is fragmented, with numerous local players. Retailers are bombarded with competing offers, making it tough to secure their sustained attention.

Objective:

To incentivize retailers for stocking and selling Drishyam Dhoop while enhancing overall brand preference.

Our Solution:

RewardPort rolled out a cashback + surprise gift program:

  • Retailers received guaranteed cashback on each purchase.
  • Surprise rewards added a layer of excitement.
  • Digital backend ensured transparency and ease.

Results:

  • Notable increase in retailer sign-ups and repeat orders.
  • Higher visibility and shelf space for Drishyam Dhoop products.
  • Improved retailer-brand relationship metrics.

Conclusion:

Drishyam Dhoop’s program showcased how thoughtful, multi-layered incentives can help a traditional brand rise above commodity competition at the retail level.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.