Chitale – Pairing Dairy Products with Entertainment Rewards

Case Studies Consumer Goods Food & Beverages
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Overview:

Chitale partnered with RewardPort to boost in-store engagement by offering movie tickets with every purchase, enhancing both value and recall.

Client Background:

Chitale is a respected brand in the dairy and snacks segment, with strong distribution across Maharashtra.

Industry Challenges:

Impulse purchases dominate the dairy category. Consumers often choose products based on availability or offers rather than loyalty.

Objective:

To encourage product trials and repeat sales by offering a universally loved reward: movie tickets.

Our Solution:

RewardPort launched a CineRewardz-based promotion:

  • Every qualifying purchase came with a free movie voucher.
  • Offline execution ensured store-level visibility.
  • Redemption was simple and digital.

Results:

  • Over 2,000 movie vouchers distributed.
  • Increased brand engagement and shelf conversions.
  • Elevated Chitale’s image as a fun, consumer-first brand.

Conclusion:

By linking dairy with entertainment, Chitale effectively boosted sales while improving brand sentiment — proof that reward-driven marketing works beyond just price discounts.

Abbott India Ltd

Challenge: Managing end-to-end incentive program for distributors efficiently.

Solution:

  1. RewardPort registered addresses and email ids of all distributors by getting a form filled with their company seal & signature and digitizing it
  2. Created reward catalogue for 5 slabs with 4 gift options in each slab category
  3. Deployed an account manager and operations resource for timely MIS & escalation management
  4. Created a full-proof reward delivery system eliminating pilferage of gifts and theft/misuse by parties
  5. Created periodic schemes for retailers- free recharge on billing of Digene products

Program mechanics: We receive a data file from Abbott team with address and gift option details of the qualified distributors every month. Tangible gifts are dispatched directly on the addresses and e-vouchers are emailed on their registered email id.