Borosil
Campaign Objective: Borosil aimed to attract a larger audience and increase foot traffic at
their newly launched store in Delhi. The objective was to create a buzz around the store
opening, encouraging customers to explore and experience Borosil’s product range
firsthand.
Strategic Approach: To make the store launch memorable and incentivize customer visits,
Borosil, in collaboration with RewardPort, conceptualized an exclusive movie ticket offer.
This campaign was part of a broader marketing strategy to build direct customer
relationships and enhance brand loyalty.
Campaign Offer: The offer was straightforward yet compelling “Visit the Borosil store,
make any purchase, and get 2 movie tickets free”. This initiative was not only an incentive
for customers to visit but also a way to appreciate their patronage, ensuring a positive brand
experience.
Implementation: RewardPort facilitated the seamless execution of this campaign by
integrating ticket redemption mechanisms and ensuring a hassle-free experience for
customers. The offer was prominently advertised in-store and through digital platforms to
maximize reach.
Impact and Value Addition: The campaign successfully drove increased footfall to the store,
with many customers making their first visit to explore the Borosil range. The movie ticket
reward served as a significant draw, enhancing customer engagement and contributing to
the store’s initial success.
