Every year brings new opportunities for brands as well as consumers. Brands can redesign their marketing strategies as per latest market trends to reach new customers and boost sales. Having an effective sales promotion plan is essential to stand out in today’s competitive market.

The sales promotion program should not only focus on boosting sales, but also on keeping customers engaged. The more they are engaged, the more likely they are to make a repeat purchase.

Further in this blog, we have listed some effective sales promotion program examples that you can consider and leverage to boost your sales and engagement this year:

Sales Promotion Plans to Explore

All brands need some dealer rewards, or dealer incentives in addition to sales promotion strategies this year to ensure their brand stands out in the market. Below are some sales promotion program examples that you can explore. 

1. Bundle Deals

You can add bundle deals for your customers and offer them an enhanced experience while you enjoy increased sales, higher revenue, and better brand recognition in the market. In bundle deals, you club similar category products together so that they are purchased together at a lower price which offers the customers a better deal. For instance, if you are a coffee brand you can club different flavors of coffee, and add coffee mugs and stirrers to make a bundle deal for your customers. 

2. Dealer Incentives

Every business needs loyal dealers as well as part of their brand success and growth. For this, you need to ensure to offer dealer incentives and dealer rewards to all your dealers and channel partners. 

This will help the dealers to feel more connected with your brand and help to build loyalty as well. Additionally, with these dealer rewards, you can build a better relationship with your dealers. 

3. Loyalty Program Sales Promotion

Next is to introduce loyalty programs for all your loyal customers to ensure they feel appreciated, valued, and as a part of the brand. For this, you can offer them additional discounts, access to limited-edition deals and products, give them early access to sales, and offer gifts or trial products as well. 

All this can help the loyal customers to stay loyal to the brand and also ensure they help to increase the sales and revenue of your brand. Furthermore, these loyal customers also do word-of-mouth marketing which helps to increase your customer base in the future.  

4. Festive Sales and Discounts 

Offering your customers special festive sales and discounts this year can help to bring a broad smile to their faces in addition to helping them save some extra money on all their purchases. 

Additionally, these festive sales and discounts can have holiday and festival themes to make them more appealing with limited-edition products to ensure customers make these purchases. 

5. Contests and Giveaways

Another types of sales promotion programmes that you can incorporate into your business this year is organizing contests and giveaways. Here you engage the entire audience and push them to engage with your brand, this allows them to get to know the brand closely, develop a connection with the brand, enjoy a fun time, and earn rewards as well. 

6. Freebies 

Offering freebies to your customers on a specific amount of purchase is another idea for introducing sales promotion plans to your business marketing. Since we all love freebies, offering these can help your customers to further engage with your brand in the future. This way you are ensuring a repeat purchase, and higher brand recognition as well. 

7. Digital Platforms 

Leverage digital platforms to communicate your brand message with your target audience and engage with customers over these platforms as well. This can help them bond with the brand and ensure a repeat purchase in the future, word-of-mouth marketing, and increased sales, and revenue for your brand this year.. 

8. Personalization 

Lastly, for your loyal customers offer them some personalized deals based on their purchase history. This can have a huge impact on your brand reputation among the customers, help them bond with your brand, and also ensure a repeat purchase in the future. 

Sales Promotion Plan with RewardPort

To implement any of these strategies into your business you require a stable partner to help you with the process. This is where RewardPort comes into the picture as the expert team here offers you expert guidance and an overview of the market to ensure you get the best ideas to be implemented in your business. 

Furthermore, with RewardPort you can explore a wide range of options and product services to be implemented in your business such as Scratch2Win, Sweepstakes, CineRewardz, Digilix, and others. All these can be customized as per the need of your business to offer you better results. 

For more details, you can get in touch with the team here and ensure to get the best deals possible for your business.