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Let’s just agree to the fact that the road ahead for most of the brands, big or small, is punctuated by the novel Coronavirus. And

Any form of promotion during Covid is quite a sensitive matter. There is a very fine line between notifying your customers and annoying them. If

The Novel Coronavirus has impacted almost everything, right from people’s lives to businesses to economies. According to the IMF, the global economy is expected to

It is absolutely appalling how Coronavirus has changed our world dramatically in just a few months’ time. At one end people are trying to save

Target marketing is the most effective form of marketing to fulfill the end goals of each business i.e. ROI and sales. Any marketing strategy that

A loyal customer base is key to a stable and thriving business nowadays. A loyal customer base who purchases from you on a regular basis

“I do not love rewards!”, said nobody. Rewards are always exciting and free vouchers always boost the motivation of the customers. Also, customer loyalty programs

Nurturing relationships with the customers is a significant aspect to shape a brand. Sales promotion strategies can do wonders for your brand through retention and

What is the first thing that comes to your mind when you hear the word ‘Gamification’? Though it is seen as a game-changing tool for